Grocery Leader Will Carry Innovative Caffeinated Water
October 2, 2012 — Avitae USA LLC announced today that Wegmans Food Market will immediately begin offering Avitae Caffeinated Water in all stores. The caffeinated water company continues to grow distribution throughout the country, building off momentum of several recent announcements. Avitae’s partnership with Wegmans further strengthens its position in the beverage marketplace as more consumers trend toward healthier beverages.
“Working with an industry leader in Wegmans is a major deal for us,” said President and CEO Brian Pitzer. “This gives us a huge opportunity to showcase our brand and really puts us in the big leagues. This is definitely our time to shine. You couldn’t ask for a more perfect location to offer Avitae Caffeinated Water.”
Known for incredible customer service, extreme variety, and grocer innovations, Wegmans Food Market is an amazing fit for Avitae Caffeinated Water. The 80 new points of high-end retail distribution further strengthens Avitae’s growing presence in the Northeast, with stores in New York, Pennsylvania, New Jersey, Virginia, Maryland, and Massachusetts.
“Being a younger company, partnering with an industry leader is incredible validation for not only our product, but for all of our employees,” said Mike Ward, Avitae VP of Sales. “We couldn’t be any more excited to announce Avitae Caffeinated Water’s immediate availability in Wegmans Food Market.
Avitae offers consumers purified water with two different strengths of caffeine; 45 mg of natural caffeine, about the same amount of caffeine as a diet soda, and 90 mg of natural caffeine, about the same amount of caffeine as a cup of coffee. Avitae Caffeinated Water contains zero calories, sugars, or artificial ingredients and tastes exactly like purified water.
About Avitae Caffeinated Water:
Avitae Caffeinated Water is the world’s leading caffeinated water company and seeks to provide consumers a better alternative to less healthy caffeinated beverages and sugary drinks. Avitae vows to provide the healthy hydration you need with the caffeine lift you want. Avitae Caffeinated Water is currently offered in 45 mg and 90 mg caffeine amounts for all lifestyles, sold nationwide. More information is available at www.avitaeusa.com.