Boston, MA/Los Angeles, CA (June 1, 2012) – With growth potential exceeding manpower, bcalm proudly announces a personnel development with the addition of Matt Nissenbaum to the team as Chief Marketing Officer and Partner.
“I am ecstatic to bring Matt on as a key member of the bcalm team,” said Dan Rumennik, CEO and founder of bcalm. “Expanding the team has become paramount for our future and I look forward to the impact he will have towards amplifying bcalm to the next levels of success.”
Matt Nissenbaum comes to the beverage industry and to bcalm after over six years in the marketing world, primarily focused on startups in the online and affiliate marketing space. Matt’s success in the startup world is significant as he has played a key role in the growth and development of direct and online marketing platforms since 2006. He will be responsible for development, management and expansion of bcalm into domestic and international markets. Matt joins bcalm from the Los Angeles, CA office of BluePrint Industries, where he was the Director, Email Delivery. Prior to BluePrint Industries, he served as President/Partner at Max Charge Media in Los Angeles, CA, Vice President, Operations at Flex Marketing Group in New York, NY, and Associate Production Manager for MKTG, Inc. for their Nike account in New York, NY. Matt studied Politics at New York University before entering the startup world. He is an elite level dodgeball player as well as an avid collector of rare books and film and television memorabilia.
bcalm is the first wellness drink for stress-relief and mental clarity. bcalm delivers a calming sensation you can feel. Made with all natural herbs, vitamins and amino acid. After suffering from stress for many years, the founder researched and developed the perfect tasting combination of mental clarity and stress-relief that is bcalm.
For more information about bcalm, visit http://drinkbcalm.com