The CSD giant has filed a trademark for Dasani Drops, defined under Goods and Services as “Concentrates and syrups used in the preparation of soft drinks; syrups for beverages.”
The revelation was first reported by the Wall Street Journal in a story on Kraft Foods’ new emphasis on its beverage business as a way to spur growth — according to the story, Kraft believes it can pull double-digit growth out of the $1.5 billion division, and innovative products like MiO can help. Introduced last year, the little capsule of water enhancement passed $100 million in sales, according to the WSJ.
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