NEW YORK – September 25, 2012 – Bebidas USA, an emerging player in the beverage industry, today announced two industry veterans have joined its team.
Steve Day, who played an integral part in the success of Red Bull North America, has found a new home with Bebidas USA as their national sales manager. Day, who began his career in the early 90s making deliveries for Coca-Cola Bottling Company Consolidated, has had his share of successes with companies such as Pepsi Bottling Group, Big Red Incorporated, and Whitlock Packaging.
Joining Day on the Bebidas USA team is Frank Collins, Bebidas’ new operations manager. Collins, a 35-year industry veteran, was formerly president of RC-Cheerwine Beverages and National Sales Manager for Carolina Beverage Corporation.
Together, Day and Collins will play an important role in launching hot emerging brands like Omega-3WaterTM and Planet Pulp into U.S. markets.