New York, NY – BluePrint, the hugely popular line of fresh pressed raw fruit and vegetable juices and juice cleanses, is thrilled to debut a new flavor of BluePrintJuice (BPJ): Yellow 2 “Ginger Limeade,” a refreshing limeade lightly sweetened with raw agave nectar, and a great source of antioxidant and high in Vitamin C. Yellow 2 ($6.99 to $7.99) is now available at BPJ retailers in New York, New Jersey, Connecticut, Massachusetts and Rhode Island, including Whole Foods Market, Dean & DeLuca, Gourmet Garage and more. The new flavor is an excellent supplement to a juice cleanse, or to enjoy as a standalone beverage.
Like its predecessors, Yellow 2 is 100% natural, raw (unpasteurized), cold-pressed juice from the freshest fruits and vegetables (also USDA certified organic, non-dairy, and certified kosher). The juice contains 20% of the recommended daily dose of Vitamin C. Ginger has been used for over 2000 years to settle upset stomachs and has more recently been found to reduce pain and inflammation.
“We are incredibly excited to introduce a new flavor to our repertoire, a refreshing and healthy new ginger limeade,” said BluePrint founders Zoe Sakoutis and Erica Huss. “More and more people are drinking cold-pressed raw juices every day – whether to supplement a cleanse or just to enjoy on their own. With our new flavor, we are thrilled to offer even greater variety to our fans.”
The introduction of Yellow 2 – bringing the portfolio of bottled juices from a five to six-SKU line – is another mile marker in the company’s rapid growth. In 2012 alone, BluePrint adopted an innovative high pressure processing technology called HPP, became the first juice company to achieve USDA organic certification, and expanded BPJ into new markets across the US (bringing the total to seven markets). With each of these exciting initiatives, the company that pioneered the modern juice cleanse category has maintained its position at the forefront of innovation and technology, continuing to thrive and grow in a highly competitive industry.
Launched in New York City in 2007 and delivered nationwide, BluePrint was designed with the goal of making raw foods and juice cleansing adaptable into even the busiest of lifestyles. The brand has gained a substantial following among those looking for a healthful alternative to the processed and artificial foods so common to today’s diet. Infusing the body with fresh, nutrient-packed fruits and vegetables, BluePrint’s products allow the body to restore and begin its natural healing process.
A pioneer of the modern juice cleanse category, BluePrint has undergone significant growth in the U.S. since its founding. In 2011, BluePrint launched in Los Angeles and Canada; the company also began to sell its juices at FreshDirect, Whole Foods Market, Dean & DeLuca, Gourmet Garage, Fairway Market, as well as Union Market in Brooklyn, the fashionable concept store, Project No. 8 in NYC’s Ace Hotel, and more. BluePrint has partnerships with some of the country’s most followed exercise studios including Exhale Spa, Flywheel Sports, Bikram Yoga, The Dailey Method, and more. BluePrint also has a large corporate client base in the media, fashion, and financial industries, among others. To help clients stay healthy at home, BluePrint offers nutritional consultations with their registered dietician, and their book, The 3-Day Cleanse, which includes over 75 recipes for food and juice.
BluePrint has also become a favorite of celebrities, including Blake Lively, Ashley Greene, Olivia Wilde, Ginnifer Goodwin, world surf champion Kelly Slater, and many others.
About BluePrint
Launched in 2007 by Founder Zoe Sakoutis and Co-Founder Erica Huss, BluePrint is the pioneering line of 100% organic, raw fruit and vegetable juices. The company includes BluePrintCleanse, the line of juice cleanses designed to detoxify and purify the body; BluePrintJuice, the line of juices sold in individual bottles and available in select retail outlets and online; and BluePrintBar, a healthy and delicious fruit and nut bar sold exclusively through FreshDirect. BluePrintCleanse was created to offer varying levels of intensity depending on one’s dietary habits and history. It’s a user-friendly system of cleansing set up to be practical for all nutritional lifestyles, from the most austere of raw food acolytes to the burger-and-red-wine crowd looking to periodically offset the damages of their indulgence. BluePrint’s juices and bars are delivered to homes and offices in the U.S. and Canada, and are also available at select retail outlets.