Less than a week after announcing its deal with New England Patriots tight end Rob Gronkowski, BODYARMOR has landed two more National Football League (NFL) players as partners and investors. The multifunction beverage company signed both New York Giants defensive end Jason Pierre-Paul and Philadelphia Eagles running back LeSean McCoy to endorsement deals that give both players equity in the business. BODYARMOR stated that Pierre-Paul, McCoy, and Gronkowski “will be utilized in national and regional events, charitable endeavors, product testing and more.”
“Rob, Jason and LeSean all share the common aspiration to be Super,” said Lance Collins, the founder and CEO of BODYARMOR. “Our young brand partners continually defy any label ascribed to them. On and off the field, they embody what BODYARMOR SuperDrink™ stands for.”
Here is BODYARMOR’s press release announcing the new deals.
Football Superstars Join Rob Gronkowski to Lead Breakthrough Brand
LOS ANGELES, CA–(Marketwire – Aug 21, 2012) – BODYARMOR SuperDrink™ announces today that pro football Superstars Jason Pierre-Paul and LeSean McCoy have joined BODYARMOR SuperDrink™ as partners and investors. The announcement comes a week after New England gridiron star Rob Gronkowski also joined as a partner in the SuperDrink™ brand.
As partners and investors, the trio’s talents will be utilized in national and regional events, charitable endeavors, product testing and more.
“Rob, Jason and LeSean all share the common aspiration to be Super,” said Lance Collins, Founder and CEO, BODYARMOR SuperDrink™. “BODYARMOR is a ‘SuperDrink’ because its nutrition and hydration exceed any existing category description. Our young brand partners continually defy any label ascribed to them. On and off the field, they embody what BODYARMOR SuperDrink™ stands for. They are Super.”
Pierre-Paul, “The Haitian Sensation,” has defied limits since first taking up football as a high school junior. “JPP” played one season of major college football at South Florida before becoming a first round selection in the 2010 draft. Last year, he led his team with 16.5 sacks as his New York team won the world title.
“In our sport, ‘Super’ is a special word because raising that trophy is unlike any other feeling,” said Pierre-Paul. “BODYARMOR SuperDrink gives me that superior nutrition and hydration to be my best on the field, when it matters most.”
McCoy has been a revelation for Philadelphia since entering the league in 2009. His 2011 totals of 17 rushing touchdowns and 20 total touchdowns both smashed team marks held since 1945. Off the field, the Harrisburg, Pa. native has used his influence to raise funds for ALS and other worthy causes.
“Many of my teammates and players in the league are big believers in the BODYARMOR brand,” said McCoy. “I compete hard on the field, and drink BODYARMOR because it gives me the nutrition and hydration I need to gain that extra yard. There is nothing else like it.”
BODYARMOR SuperDrink™, creator of the SuperDrink™ beverage category, is packed with a proprietary blend of nutrients that provides consumers an unparalleled combination of Superior Nutrition, Superior Hydration, and Superior Taste. BODYARMOR SuperDrink™ is leading the next generation of active lifestyle functional beverages.
BODYARMOR SuperDrink™ comes in six delicious flavors: Acai Blueberry Pomegranate, Raspberry Blueberry Goji, Strawberry Banana Guava, Cherry Citrus, Orange Mango, and Tropical Citrus.
About BODYARMOR Nutrition, LLC
Award-winning entrepreneur and beverage industry veteran, Lance Collins, creator of FUZE® Beverage and NOS® Energy Drink (sold to the Coca-Cola Company in 2007) brings new innovation to the beverage marketplace with BODYARMOR SuperDrink™. Leadership includes Chairman Mike Repole, co-founder and president of vitaminwater® (also sold to Coca-Cola in 2007). Each bottle of BODYARMOR SuperDrink™ is formulated with Superior Nutrition, Superior Hydration, and Superior Taste. BODYARMOR SuperDrink™ has twice the electrolytes of the leading sports drink and is loaded with as much potassium as a banana, antioxidant vitamins A, C, and E, as well as B vitamins. BODYARMOR SuperDrink™ is sold by select convenience, natural foods, fitness, drug and grocery retailers across the country.
Editor’s note: An earlier version of this article stated that LeSean McCoy is also signed to a one-year endorsement deal with Attitude Drinks. A representative for McCoy stated that the two parties have since dissolved the endorsement agreement.