BODYARMOR SuperDrink Expands Flavor Line-up

Acai Blueberry Pomegranate and Tropical Citrus join the line-up

Los Angeles, CA (June 4th, 2012) ?- BODYARMOR® SuperDrink™, the all-natural multifunctional beverage that tackles hydration, protection and recovery all in one, now boasts six exotic fruit flavors and one iced-tea. Each BODYARMOR® SuperDrink™ flavor is packed with four nutrient-rich proprietary SuperBlends® containing: antioxidants, Vitamins A, C, B complex, electrolytes and amino acids in a shelf stable 16-ounce package.  Coconut water fortified with additional electrolytes provides hydrating properties to all flavors.

Recently awarded “Best Functional Beverage of 2011” by BevNet.com, BODYARMOR® SuperDrink™ is well positioned to be the leader in the beverage industry with its award-winning packaging, great taste and all-natural formulation delivering unparalleled nutritional value.

Both Acai Blueberry Pomegranate and Tropical Citrus are popular flavor profiles but this is the first time these flavors are being delivered with such an innovative formula.  BODYARMOR® is made with 10% coconut water and packed with vitamins, electrolytes, and more – which truly makes it a SuperDrink™.

“We are excited to add these two new juice innovations to the already diverse flavor line-up,” says John Kenneally, EVP Sales, BODYARMOR® SuperDrink™.  “Offering our customers more variety is important to us.”  BODYARMOR® SuperDrink™ is available on the East and West coasts and there are big initiatives planned for the brand across the country.  Founder and CEO Lance Collins (founder of FUZE® Beverage and NOS® Energy Drink) and Executive Chairman and beverage industry veteran Mike Repole (Co-Founder of vitaminwater) are known for making waves in the industry so keep your eyes open.

About BODYARMOR® Nutrition, LLC:

All-natural and gluten free BODYARMOR® SuperDrinks™ available in six exotic fruit flavors and one ice tea are formulated with four proprietary blends to target protection, recovery, vitamin and hyper hydration all in one.  Look for BODYARMOR® SuperDrink™ at select natural foods, convenience, drug and grocery retailers across the country including: Whole Foods, Duane Reade, Bristol Farms, 7-Eleven, Chevron, AM/PM, Hess, and Waldbaums.