Los Angeles (September 20, 2012) – BODYARMOR SuperDrink™ announces Los Angeles outfielder Mike Trout as its newest partner and shareholder. The partnership marks the first-ever national endorsement deal for the 21-year old rookie phenom and gives Trout an equity stake in the company.
Trout has taken the sports world by storm since being called up to the big leagues in April. Trout is very likely to be named the league’s top rookie and is a strong candidate for league MVP, all while leading his team’s playoff push. As a BODYARMOR SuperDrink™ partner, Trout will participate in regional and national events, promotions, product testing and more.
“National media have called Mike the ‘Supernatural’ because the talent and maturity he shows at his age exceeds all natural expectations. It’s fitting that he join BODYARMOR, which created a ‘SuperDrink’ category which has redefined what athletes expect of beverages based on our superior nutrition and hydration,” said Mike Repole, Chairman of BODYARMOR SuperDrink™. “We at BODYARMOR see Mike as an exceptional talent who can grow with our brand, as we both continue to defy expectations.”
“I expect a lot of myself on the field and the same goes for what I put into my body. Nothing else keeps me hydrated like BODYARMOR SuperDrink,” said Trout. “The big league season is a long one and I need the best fuel to perform. BODYARMOR SuperDrink™ packs an amazing amount of nutrition and hydration into one bottle. There is nothing else like it. That’s why I’ve joined BODYARMOR as a shareholder.”
Trout is having arguably the greatest rookie campaign of all-time. Earlier this year, Trout broke the American League rookie record when he crossed home plate in 14 consecutive games. In July, he was named AL Rookie of the Month and Player of the Month, becoming the only player to ever win both awards in the same month. The Millville, N.J. product also became the youngest player ever to hit at least 20 home runs and steal at least 40 bases in a season – and he’s still adding to those totals in his current rookie campaign.
BODYARMOR SuperDrink™, creator of the SuperDrink™ beverage category, is packed with a proprietary blend of nutrients that provides an unparalleled combination of Superior Nutrition, Superior Hydration and Superior Taste. BODYARMOR SuperDrink™ is leading the next generation of active lifestyle functional beverages.
BODYARMOR SuperDrink™ comes in six delicious flavors: Strawberry Banana, Tropical Citrus, Blueberry Pomegranate, Orange Mango, Raspberry Blueberry, and Cherry Citrus.
About BODYARMOR Nutrition, LLC:
Award-winning entrepreneur and beverage industry veteran, Lance Collins, creator of FUZE® Beverage and NOS® Energy Drink (sold to the Coca-Cola Company in 2007) brings new innovation to the beverage marketplace with BODYARMOR SuperDrink™. Leadership includes Chairman Mike Repole, co-founder and president of vitaminwater® (also sold to Coca-Cola in 2007). Each bottle of BODYARMOR SuperDrink™ is formulated with Superior Nutrition, Superior Hydration, and Superior Taste. BODYARMOR SuperDrink™ has twice the electrolytes of the leading sports drink and is loaded with as much potassium as a banana, antioxidant vitamins A, C, and E, as well as B vitamins. BODYARMOR SuperDrink™ is sold by select convenience, natural foods, fitness, drug and grocery retailers across the country.