CAMDEN, N.J. & AIRPORT CITY, Israel–(BUSINESS WIRE)– Campbell Soup Company (NYSE:CPB) and SodaStream International, Ltd. (NASDAQ:SODA) today announced an agreement to license Campbell’s V8 Splash and V8 V-Fusion brands for the SodaStream home beverage carbonation system.
SodaStream is the leading manufacturer and distributer of home beverage carbonation systems, which transform tap water into sparkling water and soda. The system includes a soda maker, a CO2 carbonator, a reusable bottle and over 150 flavor options. The consumer fills the bottle with water, adds CO2 to make the bubbles, and then adds syrup concentrate to make the final flavored beverage.
Initial flavors for the V8 Splash products will include Tropical Blend, Berry Blend and Fruit Medley, as well as V8 V-Fusion concentrates in Strawberry Banana, Pomegranate Blueberry and Peach Mango varieties. The products are expected to be available during the second quarter of 2013. The terms of the agreement were not disclosed.
“Creating V8 Splash and V8 V-Fusion products through the popular SodaStream carbonated beverage system gives people another way to enjoy their favorite V8 beverages and brings new growth for Campbell’s beverage business,” said Michael Barkley, Campbell’s Vice President and General Manager, Beverages.
“We are excited to bring together our revolutionary beverage system with a respected company like Campbell, who is well-known for their iconic brands,” stated Daniel Birnbaum, CEO of SodaStream. “This relationship demonstrates our commitment to providing innovative products, and we are confident that the addition of the delicious V8 Splash and V8 V-Fusion drinks to our product portfolio will further strengthen the appeal of SodaStream’s many benefits. We believe this partnership will help us attract new consumers who already enjoy these brands but have yet to discover how smart, simple and empowering it is to be able to make great tasting carbonated V8 beverages at home.”
About Campbell Soup Company
Campbell Soup Company is a manufacturer and marketer of high-quality foods and simple meals, including soup and sauces, baked snacks and healthy beverages. Founded in 1869, the company has a portfolio of market-leading brands, including “Campbell’s,” “Pepperidge Farm,” “Arnott’s,” “V8″ and “Bolthouse Farms.” Through its corporate social responsibility program, the company strives to make a positive impact in the workplace, in the marketplace and in the communities in which it operates. Campbell is a member of the Standard & Poor’s 500 and the Dow Jones Sustainability Indexes. For more information, visit www.campbellsoup.com.
SodaStream manufactures beverage carbonation systems, which enable consumers to easily transform ordinary tap water instantly into carbonated soft drinks and sparkling water. Soda makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks and sparkling water. The Company’s products are environmentally friendly, cost effective, promote health and wellness, and are customizable and fun to use. In addition, its products offer convenience by eliminating the need to carry bottles home from the supermarket, to store bottles at home or to regularly dispose of empty bottles. SodaStream products are available at more than 60,000 retail stores in 45 countries. For more information, visit www.sodastream.com.