Chameleon Cold-Brew Coffee Moves Into Regional Markets

(Austin, TX)— Austin-based, Chameleon Cold-Brew is proud to announce expansion into Southern California, Arizona, Nevada, Maryland, the District of Columbia, Virginia, New Jersey, Pennsylvania and New York. The concentrated coffee that hit shelves in Austin in 2010 has since taken over the Texas market and expanded into Louisiana and Colorado before moving to both coasts.

As part of the expansion, Chameleon has signed distribution agreements with United Natural Foods Inc. (UNFI) and Labatt Food Service. Chameleon Cold-Brew is available at a variety of retailers in these markets including Whole Foods Market, select Wegmans stores, MOM’s Organic Market and Roots Market with more retailers coming soon.

“We continue to grow with our existing retailers, such as Whole Foods, and add new stores including Wegmans, which will be a great partner. Our new retail partners and distributors have assisted in getting Chameleon not just into new markets, but the right markets,” said co-owner Chris Campbell. “Chameleon is a great fit for the warmer climates of California and has been well received in the urban areas along the Mid-Atlantic coast. We’re fortunate to have great partners who understand what we’re doing and help us bring Chameleon to customers around the country..”
The expansion of Chameleon Cold-Brew has been strategic and targeted over the past 18 months. It is now available in over 13 states, with more growth on the horizon.

“As an entrepreneurial brand growing into new markets and retailers it is key to find the right partners who are committed to mutual success. We are selective in the process,” Campbell said. “The future of Chameleon is all about finding the right pieces to the puzzle and, of course, it doesn’t hurt when shoppers are asking for it at their local grocers.”

About Chameleon Cold-Brew Coffee: Chameleon Cold-Brew is a revolutionary way to drink and enjoy coffee. It’s cold brewed, low and slow for more than 16 hours at a low temperature to produce a super smooth, less acidic, extra caffeinated coffee concentrate. Chameleon uses 100% organic Fair Trade Certified Arabica coffee and filtered water. It contains 65% less acid and more caffeine than traditional coffee. Enjoy it hot or cold, with creamer, sweeteners or even chocolate milk— the possibilities are endless. It truly is Coffee, Evolved. Chameleon coffee can be found in the refrigerated section of select grocers in 16 and 32oz recyclable glass bottles. For information on Chameleon Cold-Brew please visit www.chameleoncoldbrew.com. Follow on Facebook at www.facebook.com/chameleoncoldbrew and on Twitter @ChameleonCoffee.