Monterey, CA (September 6, 2012) — Chia\Vie® (www.drinkchiavie.com), a delectable ready-to-drink fresh fruit and ground chia smoothie announced today that it has signed a brand management agreement with Ridgewood, NJ based Cascadia Managing Brands. Cascadia Managing Brands will assist Chia\Vie® with their strategy development, execution, distribution expansion and management and marketing in the United States.
“Chia\Vie® is the only all natural blend of fresh fruit and ground chia seed drink on the market and we are thrilled to have the opportunity to work with the brand and founders, Mark and Camille Reith,” said Bill Sipper, managing partner of Cascadia Managing Brands. “We know that through target positioning and strategy, the Chia\Vie® brand will continue to grow in this popular category.”
“Cascadia’s years of experience and well-established relationships will be instrumental in the development of Chia\Vie® and will keep us well ahead of the curve in such a competitive industry,” said Camille Reith, Founder of Chia\Vie®. “We know that the expertise the Cascadia team brings to the table will help speed up our plan to expand distribution of our healthy, great tasting ground chia drink.
Chia\Vie® by Bare Nutrition is a line of delicious, low calorie chia seed and fruit blend smoothies made from all-natural ingredients. Containing real fruit with no added sugar, Chia\Vie® is both vegan and gluten-free and is the only chia beverage that uses ground chia seeds providing a smooth and appealing texture. Chia\Vie® is an excellent source of natural energy and is rich in omega-3 fatty acids, antioxidants, and fiber. Available in three delicious flavors including Acerola-Pina Smoothie, Mango-J Smoothie, and Banapple-Berry Smoothie, Chia\Vie® is shelf stable and perfect for on-the-go. Products are sold in select retailers including Whole Foods Market and can be purchased on Chia\Vie’s® website. For further information about Chia\Vie®, please visit www.drinkchiavie.com. For media related inquiries or sample requests, please contact Leigh-Anne Anderson at (805) 969-3744 or via email at firstname.lastname@example.org. Like Chia\Vie on Facebook at “Chia\Vie” and follow on Twitter at @ChiaVie.
About Cascadia Managing Brands
Cascadia Managing Brands is a leading consumer packaged goods brand management firm with deep expertise across all key areas of the food and beverage business including planning, sales, marketing, training, finance, operations, logistics and general management. Together they have over 70 years of beverage experience including Evian, Snapple, PepsiCo, Nabisco, Nantucket Nectars, Carvel, Fresh Samantha (Odwalla), Naked Juice, The Switch, Clearly Canadian, Zico, Hint and many more. For more information please visit www.cascadiamanagingbrands.com, “like” Cascadia Managing Brands on Facebook and follow on Twitter @CascadiaBrands.