Coca-Cola Gets in Perfect Harmony with Rapper B.o.B. for BET’s “106 & Park”
ATLANTA–(BUSINESS WIRE)–Wednesdays will be a little wilder and summer a little hotter when Coca-Cola teams up with Black Entertainment Television (BET) and rapper B.o.B this month to offer amateur talent rare and exclusive opportunities to shine in the spotlight.
As part of its “Perfect Harmony” music platform, Coca-Cola has signed on, for the fourth consecutive year, as the exclusive sponsor of BET’s “Wild Out Wednesday”, during the summer, on the network’s most popular program, “106 & Park.” Today through August 29, America’s favorite beverage will set the stage as amateur artists from across the country battle their way to music stardom. Coca-Cola will also up the ante this year and reward the All-Star Series MVP with a once-in-a-lifetime opportunity to perform with Rebel Rock/Atlantic recording artist and producer, B.o.B, live on “106 & Park” in the fall. It marks the first time that a “Wild Out Wednesday” winner will have received such an honor.
“Performing on ‘106 & Park’ – one of the hottest shows on television – is an experience of a lifetime for any artist. Today, it could be ‘Wild Out Wednesday,’ tomorrow it could be No. 1 on the countdown. I’m so excited Coca-Cola asked me to be a part of this process and the Perfect Harmony program,” said B.o.B as he appeared live from the “106 & Park” studios today to announce his partnership with the world’s most recognized brand.
“Music has always been a part of the Coca-Cola brand heritage,” said Kimberly Paige, assistant vice president, African American marketing, The Coca-Cola Company. “Our partnership with BET builds on a long tradition of bringing music and music experiences to our consumers in new and innovative ways. We are proud that this execution of the Perfect Harmony program aligns our brand and teens with today’s hottest artists and gives a special few an opportunity in the spotlight that may inspire the next generation of stars to come.”
“106 & Park is the longest running music variety show on cable and has been integral in launching the careers of some of hip-hop and R&B’s hottest stars. We are honored to collaborate with Coca-Cola to introduce music’s next biggest artists to our astute audience and provide them with a powerful and influential platform to showcase their talent on BET’s flagship show,” said Raymond Goulbourne, executive vice president of broadcast media sales, BET Networks.
In addition, Coca-Cola continues to have exclusive ownership of the “Viewers Choice Award” at the BET AWARDS, one of the most watched award shows on cable television, according to the Nielsen Company. This year, the Company will also sponsor the “BET Awards Ultimate Fan Contest,” offering one lucky viewer an all-expense paid trip for two to Los Angeles and an opportunity to appear on the show to co-present this year’s “Viewers Choice Award.” Viewers can visit www.bet.com to vote for their favorite artist through July 1. The BET AWARDS 12 airs live from Los Angeles, Sunday, July 1.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world’s most valuable brand, our Company’s portfolio features 15 billion dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.8 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world’s top 10 private employers with more than 700,000 system employees. For more information, please visit www.thecoca-colacompany.com or follow us on Twitter at twitter.com/CocaColaCo.
About BET
BET Networks, a subsidiary of Viacom Inc., (NASDAQ: VIA, VIA.B) is the nation’s leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States, Canada, the Caribbean, United Kingdom and sub-Saharan Africa.