Coco Café Hits Fresh Market

Hot on the heels of the announcement that Zico has gone into the coconut latte business that Coco Café pioneered, the new Vita Coco property has found a home for its products in Fresh Market, a 100-plus store specialty/natural retail chain that is gradually becoming an important launch point for new beverages.

Release is below. Let the caffeinated, coco-hydrating competition for our collective attentions begin!

Coconut Water Craze Moves from Beverage to Coffee Aisle

Coco Café Now Available at The Fresh Market

Ready-to-drink blend of coconut water, espresso and milk poised to become a quick favorite

March 5, 2012 – New York, NY – Coco Café is now available at The Fresh Market, in over 100 locations of the specialty grocery retailer. Coco Café is a new ready-to-drink beverage of fresh coconut water and organic fair-trade espresso with milk – a natural and delicious alternative to bottled, cold coffee-drinks and every bit as refreshing as an iced coffee on a warm day.

Through The Fresh Market, Coco Café is now available in the following states: Alabama, Arkansas, Florida, Georgia, Illinois, Indiana, Kentucky, Louisiana, Maryland, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee and Virginia.

“The Fresh Market consumer appreciates freshness, flavor and authenticity,” says Elan Eifer, the co-founder of Coco Café, “so our beverage is a perfect fit for their consumers’ mindset and lifestyle.”

Coco Café, started by friends Elan Eifer and Brian McCaslin on the beaches of Santa Monica, California in fall of 2011, is being touted as “the next breakout beverage.”  While Coco Café supports the growing coconut water trend in U.S. groceries, it also expands coconut water’s reach: from the beverage aisle into the coffee aisle.

Says Eifer: “You’re choosing Coco Café first and foremost because you’re a bit of a coffee snob, and also happen to love fresh coconut water, but ultimately want a hydrating pick-me-up.”

About Coco Café

Coco Café is one of the most appealing new beverages on the market.  A refreshing and stimulating blend of fresh coconut water, organic fair-trade espresso and low fat milk, Coco Café is a tasty, healthful drink that ‘hydrates and caffeinates.’  A natural alternative to processed, bottled coffee drinks, Coco Café balances the rich taste of espresso beans with the smooth taste of coconut water in a beverage that is as luscious as it is addictive.  Visit for more information and retail availability.