UEFA’s EURO 2012 Campaign Leverages ScanLife Mobile Barcode Platform to Power QR Codes
MADRID, May 29, 2012 /PRNewswire/ — Coca-Cola has signed an agreement with ScanLife, the company that powers the BIDI mobile barcode service in Spain, to position the leading beverage company as a pioneer in the fields of mobile marketing and managed mobile barcodes.
The codes, placed on packaging, can be scanned by any QR Code reader application, like ScanLife (or Bidi in Spain), and sends users to content such as UEFA’s EURO 2012 videos and Coca-Cola SmileWorld Coca-Cola’s online community. With this partnership, Coca-Cola strengthens its position as an innovative company that is interacting with consumers right from the packaging of its products. Additionally, the campaign will be featured in TV commercials (http://youtu.be/0TAlI8tq41k).
“The results we have seen are extremely impressive,” said Paco Rodriguez, Digital Manager at Coca-Cola. “Thanks to intelligent QR Codes from the ScanLife platform we are able to constantly surprise our consumers with new content, strengthen our position in the mobile space, and understand what interests our consumers.”
The ScanLife code management platform features advanced technology that enables QR Codes to be a two-way, dynamic communication with consumers that can change in real time. This allows marketers to deliver relevant content based on a variety of triggers like frequency of scans.
“The partnership with Coca-Cola shows that barcode scanning with smartphones has reached a global tipping point,” said Mike Wehrs, Chief Executive Officer of ScanLife. “ScanLife’s platform adds value by helping brands deliver customized and context-driven content to their customers right from their product, and learn from those interactions.”
Users may scan the QR Code with any barcode reader, including ScanLife which is free on most app stores or from www.getscanlife.com
About The Coca-Cola Company:
Coca-Cola is the world’s leading beverage company, with over 500 carbonated and non-carbonated soft drinks. On top of the Coca-Cola brand, widely recognized as the most valuable brand in the world, their portfolio includes 12 brands valued at over a billion dollars, such as Coca-Cola Light, Fanta, Sprite, Coca-Cola Zero, Powerade, Minute Maid Georgia Coffee.
Scanbuy is the global leader in developing solutions that power the connection between the physical and digital world and the developer of the ScanLife mobile barcode platform (www.scanlife.com). The ScanLife suite of mobile barcode products consists of an interoperable Code Management Platform, a universal barcode reader app with millions of users, and developer tools that can be accessed to build customized solutions. The cloud-based platform is used by a wide variety of industries including retail, CPG and media publishers to create, manage, and track dynamic 2D (QR Code) barcode campaigns.
ScanLife processes millions of 1D (UPC) and 2D scans from over 125 different countries and is headquartered in New York City with local offices throughout North America, Europe, LATAM and China. Scanbuy has the largest and oldest patent portfolio of any company in the industry, with over 50 patents granted covering the entire solution. The company’s investors include Motorola Solutions Ventures, Motorola Mobility Ventures, Hudson Ventures, and Masthead Venture Partners.