Tuesday, August 14, 2012 — Play some ball, restore your core, and have an unforgettable experience. The small hometown of Major League Baseball’s Iron Man, Cal Ripken Jr., plays host to more than just little league clinics and baseball games. In Aberdeen, MD, children, families and teams from all over the world gather together to share their love of the game. The Ripken Experience has evolved into a destination for high-quality baseball, as young and old learn about America’s pastime and grow together as a team. Core Power is now a part of that experience and destination for youth and their families. The product will be sold at the concession stands throughout the summer, and Core Power ambassadors will be on-hand to activate during tournaments and camps. Video highlights and testimonials from the Experience will be made available regularly on www.corepower.com.
Core Power has turned to Brand Adoption to provide highly trained brand ambassadors at both locations of The Ripken Experience, Aberdeen, MD and Myrtle Beach, SC, through November. Brand Adoption’s handpicked ambassadors will execute sampling activities, interact with the youth, and increase awareness of the great-tasting, high protein simple-ingredient recovery drink.
Core Power, which is produced and marketed by Fair Oaks Farms Brands, made news last month when it announced its distribution agreement with Coca-Cola Refreshments in select markets. The five flavors are lactose-free, do not require refrigeration, and are packed with high quality protein: Vanilla, Chocolate, Honey, Strawberry Banana (light), and Chocolate (light).
About Core Power
Core Power is the first of many planned nutritional beverages from the farmers of Fair Oaks Farms Brands, Inc. It was launched in a Texas test market in 2009 as Athletes HoneyMilk, and after creating significant consumer interest, Fair Oaks Farms Brands made plans to take the product national. More information can be found at www.corepower.com
About Brand Adoption
Brand Adoption provides experiential marketing for brands across 52 markets in the U.S. Helping brands build awareness and generate sales through brand ambassador programs, brand tours, college activation programs and product sampling events including road shows, street sampling, in-store sampling and merchandising support. Programs are scalable to reach retailer, market, regional and national audiences. For more information, visit www.brandadoption.com
Have news? Have a new product? Tell us