Having a potential consumer sample a product and enjoy it enough to buy it is a key step in the successful launch and development of a new beverage brand. However, few entrepreneurial beverage companies – often operating with limited marketing resources – fully understand how to most effectively generate the kind of buzz and excitement that is so important to a brand’s success. BeverageSchool.com, BevNET’s on-demand video learning site, can help.
In this series of educational videos, Julie Suntrup of Switch Marketing offers crucial guidance on how to create and execute a successful field marketing and sampling strategy. Suntrup also shares important advice on selecting and working with a marketing agency that best fits your brand and business model.
For much more on crafting a marketing strategy as well a range of other topics about the beverage industry, visit BeverageSchool.com (subscription required).