Initial Shipment Valued at $360,000 for Delivery in 2012
SAN DIEGO, CA–(Marketwire – May 21, 2012) – Cuba Beverage Company (PINKSHEETS: CUBV), a manufacturer and innovator of a line of herbal, all-natural energy beverages, announced today that it has executed a distribution agreement with Hom’s Enterprise to bring its line of CUBA Herbal Energy Juice® to China. The distributor has forecasted approximately 20,000 cases of Cuba products will be sold in Mainland China this year, which is valued to add US$360,000 in sales to Cuba Beverage in 2012.
According to recent consumer behavior reports from Mintel, an authority on the global beverage industry, “Seven out of ten (72%) Chinese consumers are trying to avoid drinks with artificial ingredients and 75% want to buy drinks with natural ingredients.” Alex Procopio, Cuba Beverage CEO, commented, “Our product fills a large void left by ‘big cola’ manufacturers and those international energy drink companies whose harmful additives have caused delays and/or a ban of selling their products in China. Hom’s Enterprise’s strong credentials and distribution presence in China provides us with first-mover advantage to meet the emerging trends of a more health-conscious Chinese consumer. With Cuba Beverage, our distributors are assured that our product never has, or will contain, harmful additives or artificial stimulants — it is 100% natural.”
Benny Hom from Hom’s Enterprise, said, “Cuba Beverage came to us with a truly unique offering that appeals to our retail accounts seeking to diversify into more compelling, single-serve offerings. From their eye-catching packaging to its all natural, herbal, non-carbonated fruit flavors, Cuba’s energy beverages have great shelf appeal. We expect to sell about 20,000 cases of CUBA Herbal Energy Juice® by the end of this year, and are already looking to ramp up our orders for 2013.”
Hom’s Enterprise joins Cuba Beverage Company’s list of national and global distributors including: 5Star Beverage of Southern California, APSCO and the Army & Air Force Exchange Service. A direct-to-consumer online sales channel is expected launch in the Summer of 2012. Follow us on Twitter @cubabev and Facebook at http://www.facebook.com/CubaBev for the latest updates.
About Cuba Beverage Company
Cuba Beverage Company is at the forefront of creating a unique category for Herbal Energy Juices in the global energy beverage market, valued at $17 billion in sales in North America alone. Developed over the past four years with leading industry scientists, CUBA Herbal Energy Juice® is the first ready-to-drink beverage by Cuba Beverage Company that offers a healthy, natural alternative to conventional energy drinks. Several countries have banned the sale of energy drinks, which contain a high dosage of stimulants, including taurine and other artificial ingredients that can increase blood pressure and heart rate, cause joint pain, depression and sleeplessness as well as many other negative health effects. CUBA Herbal Energy Juice® is rapidly setting a new industry standard with its all-natural ingredients. It contains no caffeine, no taurine, no high fructose corn syrups and/or artificial sugars, no preservatives and no artificial ingredients.
The product is available in three unique flavors: Pomegranate-Cranberry, Wild Berry and Passion Fruit-Orange. BevNet, the beverage industry’s go-to source for product reviews, stated, “CUBA is a superb tasting product. Unlike other juice infused energy products, this one (‘Cuba’) has a low level of sweetness and its boost is derived entirely from natural sources as opposed to added caffeine… it is one of the more innovative energy drinks we’ve seen in a while.” For more information, visit http://cubabev.com/.