Distribution of DNA Energy Drink® by The Original Fast Food Co. Began Last Week
BOCA RATON, Fla.–(BUSINESS WIRE)–DNA Brands, Inc. (OTCBB: DNAX), makers of the great tasting DNA Energy Drink® and DNA Meat Snacks, each a favorite of the action sports community and its enthusiastic followers, announced today that The Original Fast Food Company began distribution of DNA’s Energy Drink® product on June 12, 2012, beginning in Tallahassee, Florida, to be then followed by Pensacola, Florida. This will complete the Company’s product distribution coverage of the Florida Panhandle and set the stage for its next phase of expansion covered by Original including the Gulf Coast regions of Mississippi and Alabama, as well as Southern Tennessee.
Robert Soler, General Manager of Grass Roots Beverage Company, a DNA subsidiary said, “In addition to bringing our energy drink to a larger audience, this partnership with The Original Fast Food Company in Pensacola and Tallahassee now gives us full coverage of the state of Florida, This expansion also makes us one of the few distribution options for other manufactures and brands seeking full statewide distribution through a single entity.”
Jess McEntire, President/CEO of The Original Fast Food Company said, “We chose to distribute DNA because it is undoubtedly the best tasting product of its class in the market. We are extremely excited to be part of this growing brand that is produced here in the state of Florida, and to be at the forefront of the brand’s increasing popularity. I’m confident that DNA Energy will be an important part of our portfolio of lines.”
About The Original Fast Food Company
The Original Fast Food Company is a Direct Store Distributor of fresh fruit and sundries to the gas/convenience retail market, ranging from independent single and multi-store operations to regional and national chains. Areas of coverage include the Florida Panhandle, the Gulf Coast regions of Mississippi and Alabama, as well as Southern Tennessee.
About DNA Brands, Inc.
DNA BRANDS make DNA Energy Drink®, the award-winning, best-tasting energy drink at the 2010 World Beverage Competition, and DNA Shred Stix™. DNA Energy Drink® is a proprietary blend of quality ingredients in four flavors Citrus, Lemon Lime, Sugar Free Citrus and CRANRAZBERRY. DNA is a proud sponsor of many action sport teams consisting of top athletes from Motocross, Surf, Wakeboard and Skateboard. Independent retailers throughout the state sell the DNA Brand products as well as national retailers including Walgreens, Race Trac and Circle K. Distribution is primarily through Grass Roots Beverage, the Company’s wholly owned subsidiary and various Miller and Anheuser-Busch distributors in select markets.
True to its actions sports roots, DNA BRANDS, INC., has earned national recognition through its sponsorship of the DNA Energy Drink/Jeff Ward Racing team where it competes on a world-class level in Supercross and Motocross, reaching millions of fans. DNA Energy Drink(R) can also be found in other action sports such as Surfing, BMX, Wakeboarding and Skateboarding and its athletes are recognized stars in their own right.