August 3, 2012 – The Double Cola Company’s Brand Ambassador program is reaching new horizons. The company first started the program in the Fall of 2011 with eight college students serving three different markets. Due to the program’s early success, the new Brand Ambassadors are now being hired for several additional markets.
Double Cola takes great pride in its Brand Ambassador program. “We started the Brand Ambassador program to get real people to bring our products to life,” says Mallory Browning, program supervisor and Marketing Services Manager for Double Cola.
The original Brand Ambassadors set the standard for those to come. In pairs of two, they planned and coordinated several events on campuses and in communities, while also promoting the Double Cola family of brands outside of the events. They serve single semester terms at minimum.
Double Cola Brand Ambassadors all have one thing in common: an obvious passion for growing the SKI and DOUBLE-COLA brands. Matt, a former Brand Ambassador in Ohio explains, “I had a blast handing out Double-Cola’s products. It was always so fun interacting with the students and community.” The company has placed information about the program and application requirements in a Brand Ambassador section on the brands’ official Facebook pages, as well as on multiple student and job resource sites in Double Cola’s distribution areas. Selection will take place later this month.
About Double Cola
The Double Cola Company is headquartered in Chattanooga, Tennessee. Around the world, bottlers and distributors market Double Cola’s family of soft drinks.