Embracing the bonds that the two companies have shared since 1998, Honest Tea will launch Raspberry Fields, a raspberry flavored and lightly sweetened tea, exclusively in Whole Foods beginning in April.
In this quick booth interview at Natural Products Expo West, Jeff Klineman, the editor-in-chief of BevNET, spoke with Honest Tea founder Seth Goldman and Melanie Knitzer, the vice president of natural channel sales for Honest Tea about the new product and discussed how Honest Tea’s relationship with Whole Foods has changed since Coke acquired the company.
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