Anthony takes his investment in the company to a new level to bring The Next Generation Sports Drink® to the masses
NEW YORK, May 24, 2012 /PRNewswire/ — Today, POWERCOCO and Five Time NBA All-Star New York Knick Carmelo Anthony announced a partnership where Anthony will take on an active role as executive vice president of innovation at POWERCOCO, The Next Generation Sports Drink®.
Anthony, an investor in the company, was inspired to join POWERCOCO, a natural sports drink, due to his desire to educate athletes everywhere about the benefits of natural hydration. In his new role, Anthony will work with POWERCOCO’s executive committee on the evolution of the brand, product functionality and flavor development. Anthony will become the face of the brand and will utilize his experience as a professional athlete to spread awareness about the benefits of natural hydration.
“After many years as a professional athlete, I’ve become more aware of the ingredients I put into my body to perform at my best,” said Anthony. “There is no question that the natural ingredients and low sugar formula of POWERCOCO is the best choice to keep me hydrated on and off the court. I am proud to help introduce The Next Generation Sports Drink as a part of the POWERCOCO movement.”
“Most consumers would be shocked if they took the time to realize how much sugar exists in other sports drinks,” said Steve Vasquez, president of POWERCOCO and 20-year veteran of the beverage industry. “It is clear that Carmelo shares our mission for delivering a better sports drink to the market. The POWERCOCO team is looking forward to the perspective that Carmelo will bring to our brand as more than just an investor.”
POWERCOCO was founded by Tyler Beuerlein, a former professional baseball player in the New York Mets minor league system. After becoming frustrated with the many high calorie, sugar and sodium-laden sports drinks on the market, Beuerlein wanted to “create a healthier drink for athletes without compromising efficacy or great taste.” As someone who relied on sports drinks for optimal performance, Beuerlein was inspired to create a product that capitalizes on the natural benefits of coconut water, while using a third of the sugar found in the average sports drink.
POWERCOCO is now available for purchase in the New York City area at Duane Reade, Walgreens and various other locations; in Arizona at all Hi Health locations; and nationally at Amazon.com.
POWERCOCO is The Next Generation Sports Drink with a formula that combines natural coconut water and electrolytes, while also being low in sugar and calories. The company aims to bridge the opportunity gaps between conventional Sports Drinks and functional, Coconut Waters in the beverage industry. POWERCOCO is available in four great tasting flavors: Lemon Lime, Tangerine, Grape, Tropical Berry. To learn more about POWERCOCO, please visit www.powercoco.com, Twitter @drinkPOWERCOCO and Facebook www.facebook.com/POWERCOCO.