MELVILLE, N.Y.–(BUSINESS WIRE)–Full Motion Beverage, Inc. (Pinksheets: FMBV) announced the launch of Full Motion Sports Inc, a wholly owned subsidiary that will focus on the development and sales of sports related drinks and dietary supplements.
According to Leatherhead Food Research, the U.S. is still the leading market for sports supplements, foods, and beverages, with the supplements market in particular showing growth of about 5% per year. In the report released by The Global Market for Sports Performance and Energy Products, citing sports nutrition supplements being one of the most bullish sectors within the overall dietary supplements industry, the U.S. market for sports nutrition in 2010 was estimated at approximately $3 billion or 12% of the $25 billion + dietary supplements industry.
Growth in this space is expected to continue as American lifestyle is now geared towards a more active lifestyle after 55. According toe a 2009 survey conducted for the Council for Responsible Nutrition (CRN) by Ipsos Public Affairs 65% of adult Americans (approximately 150 million) label themselves supplement users.
Dean Petkanas, Director of FMBV, said, “Full Motion has had success in the past launching ENERGIZE The Ultimate Energy Boost™, its socially responsible 2 oz. energy shot. We believe we can bridge our know-how and experience in the field of beverage and shot brand development into specialized and targeted sports and lifestyle performance related blends.”
About Full Motion Beverage, Inc.
Full Motion Beverage, Inc. is a diversified beverage company that owns, develops, markets and exclusively develops brands in the non-alcohol sector of the beverage industry. FMBV’s produces and wholesales ENERGIZE™, its 2oz. energy shot, sold in Lemon-Lime and Orange under the label ENERGIZE The Ultimate Energy Boost™.
For more information visit: www.fullmotionbeverage.com