Genesis Today Launches Healthy Superfruit Juice for Hispanic Market

Renacer SuperFRUITAS Juice takes on Hispanic Health Crisis with Launch of Healthy Alternative to High Sugar, High Calorie Beverages

AUSTIN, Texas–(BUSINESS WIRE)Genesis Today, superfruit pioneer and purveyor of one of the nation’s fastest growing healthy food, beverage and nutritional supplement companies, today announced the national launch of Renacer SuperFRUITAS,™ the first truly healthy, superfruit juice developed specifically for the Hispanic market available at Walmart and Sam’s Club in the refrigerated section. SuperFRUITAS contains no artificial ingredients or high-fructose corn syrup and is loaded with nutrients, containing 60% less sugar and calories than other leading juice brands.

According to the latest report from the American Medical Association, obesity is 40% higher among Hispanics than among non-Hispanic whites between ages 2 to 19.

“Renacer SuperFRUITAS™ is committed to the fight against obesity and diabetes by providing a healthy, affordable and delicious superfruit juice for Hispanic families to get the nutrients they are lacking without adding more calories and fats to their diets,” said Erick Recinos, CN, Executive VP and Head of Nutrition of Renacer. “SuperFRUITAS contains absolutely no high-fructose corn syrup (HFCS), which contributes to the development of diabetes, particularly in children. HFCS has the potential to trigger cell and tissue damage that causes the disease, which is at epidemic levels.”

As part of Renacer’s efforts to better Hispanics’ health, SuperFRUITAS has partnered with Nohelia Siddons, celebrity fitness coach from Univision and Telemundo, to launch “Vida Sana, Mente Sana” health campaign. The campaign is a national movement dedicated to promoting a well-balanced diet and active lifestyle. It will empower and encourage families to select “better for you” products, eat healthier, exercise and live in vitality. The tools for the campaign are available at www.renacernatural.com.

“‘Vida Sana, Mente Sana’ operates on the belief that providing people with the skills and knowledge to make healthier food and lifestyle choices is critical to bettering the overall health of the Hispanic community. It is honorable to have a beverage company like Renacer SuperFRUITAS taking responsibility for Hispanic’s health,” said Siddons.

Renacer is dedicated to formulating healthy products, free of artificial colors, flavors, and sweeteners, and fortified with essential vitamins, minerals and nutrients. Renacer is located in Austin, Texas and was launched by leading naturopathic doctor and celebrity nutritionist Dr. Lindsey Duncan (www.drlindsey.com) and certified nutritionist Erick Recinos (www.supernutricion.net).