GoodBelly Launches Tropical Orange and Pink Grapefruit Family-Sized Quarts and 10 oz. Probiotic Coconut Water

Probiotic Juice Company Expands Line of Beverages for Digestive Health with New Citrus Flavors and Grab-and-Go Option*

BOULDER, Colo.–(BUSINESS WIRE)GoodBelly, a line of delicious probiotic juice drinks that help promote digestive health, has added two new flavors to its line of family-sized quarts, Tropical Orange and Pink Grapefruit, and launched a new on-the-go beverage, GoodBelly 10 Ounce Probiotic Coconut Water.* The new drinks join GoodBelly’s selection of dairy-free, soy-free, vegan, and kosher drinks that are infused with the company’s patented probiotic strain, Lactobacillus plantarum299v (Lp299v), which replenishes the digestive system with good bacteria.*

“Our new Tropical Orange, Pink Grapefruit, and 10 Ounce Probiotic Coconut Water varieties embrace popular beverage choices, but take them a step further by integrating the added digestive health benefits of probiotics”

“Our new Tropical Orange, Pink Grapefruit, and 10 Ounce Probiotic Coconut Water varieties embrace popular beverage choices, but take them a step further by integrating the added digestive health benefits of probiotics,” said GoodBelly CEO, Alan Murray. “Orange juice and citrus blends are American classics, and we know many consumers love starting their days with these refreshing beverages. Our two new citrus quarts are infused with the power of live and active cultures for fresh and delicious alternatives to that morning glass of OJ, and our 10 Ounce Probiotic Coconut Water provides a probiotic boost to one of the most popular natural hydration beverages on the market today. Plus, the convenient grab-and-go bottle means it can be enjoyed anywhere – from the yoga studio, to the office, to the top of a mountain!”

GoodBelly Tropical Orange, GoodBelly Pink Grapefruit, and GoodBelly 10 Ounce Probiotic Coconut Water add to the company’s existing selection of probiotic beverages supporting digestive health with the probiotic strain Lp299v.* New product details include:

  • GoodBelly Tropical Orange – Not everyone can live in the tropics, but who said we can’t enjoy them from afar? GoodBelly Tropical Orange is the perfect upgrade from your daily OJ, containing a blend of orange and passion fruit juices, and infused with probiotics to keep your belly happy all day long. Tropical Orange is organic compliant, fortified with 10 billion live and active probiotic cultures per serving, and offers 100 percent of the daily recommended value of vitamin C. MSRP is $3.69 per quart.
  • GoodBelly Pink Grapefruit – This juice packs a punch with a balance of lip-smacking tartness and gentle sweetness that keeps you coming back for more. Providing 10 billion live and active probiotic cultures per serving, GoodBelly Pink Grapefruit is organic compliant, offers 100 percent of the daily recommended value of vitamin C and is a delightful way to enjoy your citrus juice in the morning while supporting your digestive health.* MSRP is $3.69 per quart.
  • GoodBelly 10 Ounce Probiotic Coconut Water – Coconut water is highly regarded for its composition of natural electrolytes, including calcium, potassium, magnesium, phosphorus and sodium, which aid in effective hydration. GoodBelly 10 Ounce Probiotic Coconut Water is a step up, infusing coconut water with 20 billion live and active probiotic cultures per serving for daily digestive health.* GoodBelly 10 Ounce Probiotic Coconut Water has no added sugar and only 70 calories per serving. MSRP is $1.99-2.19 per bottle.

GoodBelly’s entire product line is dairy-free, vegan and soy-free, making it an ideal source of probiotics for those suffering from a lactose intolerance or those who avoid animal-sourced ingredients. Unlike many other cultures found in food products today, Lp299v survives passage through the stomach’s harsh acidic environment in order to benefit the rest of the digestive system where it truly counts. Once making its way beyond the stomach, Lp299v replenishes the digestive system with good bacteria by adhering to the intestinal lining and colonizing the gut with beneficial microorganisms.*

GoodBelly Tropical Orange, GoodBelly Pink Grapefruit, and GoodBelly 10 Ounce Probiotic Coconut Water will make their debut at Natural Products Expo West, March 8-11, at the GoodBelly booth, number 3790. GoodBelly Tropical Orange and GoodBelly Pink Grapefruit will be available starting April 2012 at select retailers, and summer 2012 at Whole Foods Markets and other retailers nationwide. GoodBelly 10 Ounce Probiotic Coconut is available at select retailers nationwide.

GoodBelly products can be found in the refrigerated section of grocery, natural and specialty retailers nationwide, including Kroger, Whole Foods Markets, Sprouts Farmers Market, Fresh Markets, Safeway, Sunflower and more. Please visit www.goodbelly.com/yum for more information.

About NextFoods

NextFoods is a functional foods company, and manufacturer of GoodBelly probiotic juice drinks. The company was formed by natural foods pioneer Steve Demos, founder and former president of WhiteWave Inc., and industry veteran Todd Beckman, former vice president of business development and operations at WhiteWave, the largest producer and marketer of soy-based products (Silk® brand) in the United States. Based in Boulder, Colorado, NextFoods is committed to developing a series of world-class, highly nutritious, next generation foods while using sustainable and socially-responsible organic practices whenever possible. To learn more about NextFoods and GoodBelly products, please visit www.goodbelly.com/yum.

*Some studies suggest GoodBelly’s probiotic may help balance the bacteria in your gut when consumed daily as part of a nutritious diet and healthy lifestyle. GoodBelly is a food product and not a treatment or cure for any medical disorder or disease. If you have any concerns about your digestive system, please consult a health care professional.