Hawaiian Springs Brings Lava-Rock Filtered Artesian Water to 119 Fresh Market Stores

Specialty Grocery Chain in 24 States Entices New Consumers with a Taste of Hawaii

KEAAU, HAWAII – Hawaii-based Hawaiian Springs, LLC, a premium natural bottled water brand, is now carried by innovative U.S. grocery retailer The Fresh Market Stores. The chain’s 119 stores, known for their high quality food selections and outstanding customer service, are located in 24 states in the U.S. Northeast, Mid-Atlantic, Southeast and Midwest. Hawaiian Springs is distributed in more than 3,000 stores outside of its home in Hawaii, as well as in grocery stores in Canada and Asia. In 2011, the brand grew retail placement by 85 percent.

“The Fresh Market is a great fit for the world-class water from the Big Island of Hawaii,” says Rick Hadley, Hawaiian Springs Chairman and CEO. “Their discerning customers will be able to indulge in the smooth, clean taste of Hawaiian Springs’ water and the naturally alkaline 7.7 pH created by Mauna Loa’s lava-rock slopes.” The Fresh Market, due to its emphasis on discovering the latest on-trend brands, established a place for Hawaiian Springs on store shelves across the nation.

“The Fresh Market constantly challenges itself to bring high quality essentials and tantalizing products to its customers,” said Mathis Martines, Grocery Coordinator for The Fresh Market. “Consumers find new experiences and hidden gems every time they walk through our doors.”

Hawaiian Springs’ water is drawn from an artesian well at the base of Mauna Loa on the island of Hawaii. It has been recognized as one of the world’s finest waters by “water sommelier” Dr. Michael Mascha, author of Fine Waters, A Connoisseur’s Guide to the World’s Most Distinctive Bottled Water.

About Hawaiian Springs

Hawaiian Springs began bottling its young, natural, artesian water in February 1995. Drawn from a highly sustainable artesian aquifer at the base of Mauna Loa on the Big Island of Hawaii, Hawaiian Springs bottles its water directly from the source within 30 days of falling as Arctic rain. Hawaiian Springs is one of the finest natural waters available today, with a distinctive, slightly sweet taste and delivering a moment of what makes Hawaii special.
Hawaiian Springs Water was voted as Best Local Beverage Brand during the HONOLULU Magazine readers’ choice poll conducted in late 2011. Hawaiian Springs is available throughout the Hawaiian Islands, as well as the U.S. mainland, Canada and Asia, at leading supermarkets and natural food retailers such as AJ’s Fine Foods, Bel Air, Bristol Farms, Gelson’s Markets, Gristedes, H-E-B stores, Lucky’s, Mollie Stone’s, Mother’s Market, Nob Hill Foods, Raley’s, SaveMart, Sprouts Farmers Market, The Fresh Market, Vitamin Cottage Natural Grocers and Whole Foods. For additional information, visit www.HawaiianSpringsWater.com, like the company at www.facebook.com/HawaiianSprings, or follow us on Twitter at www.twitter.com/HawaiianSprings.

About The Fresh Market, Inc.

Founded in 1982, The Fresh Market, Inc. (NASDAQ: TFM) is a specialty grocery retailer focused on providing high-quality products in a unique and inviting atmosphere with a high level of customer service. The company currently operates 119 stores in 24 states, located in the Southeast, Midwest, Mid-Atlantic, and Northeast, with plans for continued expansion throughout the country. The Fresh Market is an equal opportunity employer. For more information, please visit www.thefreshmarket.com.