Hero Energy Shot Announces New Flavors

Will Continue Relationship with T.J. Bell in 2013

PAOLI, PENN. (December 11, 2012) – Hero Associates, the makers of Hero Energy Shot, today announced the availability of new flavors and strengths to meet the needs of its growing consumer base. In addition to the Mixed Berry flavor which has been available for over 2 years, a Grape flavor has been added. Both flavors are now also available in an Extra Strength formula. These new formulations also include Green Tea extract, a supplement known to have beneficial properties. Hero Energy Shot, like many energy shots, has no sugar and 0 calories, while providing the caffeine, B-Vitamins and other supplements to give consumers the pick-me-up they need.

Hero Associates partnered with Bell and FAS Lane Racing in 2012. They hosted military veterans at NASCAR venues throughout the season as a goodwill gesture for their service and dedication. They plan to continue their efforts in 2013.

Hero Energy distinguishes itself not just because of its better taste, but more importantly because of its mission to give back to the 32MM Americans who put on a uniform every day to protect and serve us. A portion of every purchase is given back to non-profit organizations that support police, firefighters, EMTs and our military. From the day the company was founded, it has provided monthly donations to worthwhile organizations such as the Travis Manion Foundation, National Fallen Firefighters Foundation (NFFF), Concerns of Police Survivors (C.O.P.S.), Operation Ward 57, Soldiers Angels and others.

“We at Hero Energy know that Americans want to give back to those who serve,” said Founder and CEO Dan Leon. “But we are also well aware of the demands of both time and money on today’s consumer that often doesn’t allow them to act on their desire to give back. Our customers take pride in knowing that with every purchase we are supporting American heroes.”

Hero Energy Shot is available in over 5000 retail locations including Kangaroo Express in the Southeast, many 7-11 stores in Texas and numerous other convenience store locations throughout the United States.

About HERO Organization

The HERO organization was established to promote the morale, welfare, and quality of life of the United States Armed Forces community, including active duty and retired personnel, National Guardsmen, reservists, Firefighters, Police Officers, EMT’s and their families. These are the people we honor by calling them heroes.

A moment comes in the lives of all American early responders when they are asked to leave behind their families, friends, and the comforts of home. They are prepared to keep us safe and to make us proud. At The HERO organization, we commit ourselves to keep our heroes and their families safe by offering support in their time of greatest need.

About FAS Lane Racing

Frank Stoddard, 14-time winning NASCAR Sprint Cup Series crew chief formed FAS Lane Racing in 2011. Stoddard will own the #32 Ford Fusion and plans to compete in the full schedule of Sprint Cup races with various drivers.