Premium Essence Water Lands Sponsorship at Central Park’s Performing Arts Festival
San Francisco, CA (June 2012) – HINT Inc., maker of all-natural, great tasting unsweetened essence water, announced today that unsweetened HINT® has been selected as the official water sponsor for City Park Foundation’s SummerStage festival in Central Park. HINT’s variety of no calorie, unsweetened essence waters will be available all summer to attendees at vendor booths.
With the recent movement against sugary beverage consumption, HINT will be launching their ‘Drink Water, Not Sugar®’ campaign during three sampling days. In addition to being sold at all 2012 SummerStage events in Central Park, HINT will host three sampling days: June 12, The New York Pops with Ozomatli; June 20, Comedy Central Park; and July 16, Young the Giant. These sampling days will feature HINT stations for attendees to relax, refresh, and ‘Drink Water, Not Sugar,’ while educating consumers and providing fun gifts to concert attendees.
“We are thrilled that HINT will be involved with CFP’s SummerStage in Central Park this year,” says Kara Goldin, CEO and founder of HINT Inc. “’Drink Water, Not Sugar’ has always been HINT’s mantra and we’re overjoyed that we can provide a healthy alternative to concert goers this year and spread this message.”
“We are very excited that HINT will be supporting our festival and helping to keep our tens of thousands of fans refreshed and hydrated all summer long,” said Alison Tocci, President City Parks Foundation.
HINT has seen tremendous growth with both their original premium essence and their new sparkling version, Hint Fizz®, allowing the brand to expand to a whole new customer base. Most recently HINT Water was selected as SELF Magazine’s Best Flavored Water. This latest award adds to the list of accolades including BevNet’s Best New Enhanced Water, Best Flavored Water by Good Housekeeping Magazine and Best Flavored Water by Better Homes and Gardens in 2012. In addition, Kara Goldin was named one of Fortune Magazine’s Most Powerful Women in Business in 2011.
About HINT: HINT, whose mantra is Drink Water, Not Sugar® is the brainchild of Kara Goldin, a San Francisco mother of four who was seeking a refreshing, unsweetened and no calorie beverage to give her family. Her simple solution – HINT Essence Water. Launched in 2005, Kara developed HINT in response to the growing wall of sugary juices and sodas. HINT is at the heart of a healthy lifestyle™, and is available in many delicious flavors including Blackberry, Watermelon, Pomegranate-Tangerine, Mango-Grapefruit, Strawberry-Kiwi and Raspberry-Lime. HINT Essence Water can be found in fine grocery stores and retailers all over the United States or purchased online at www.drinkhint.com. The latest addition, HINT FIZZ is available nationwide at specialty grocery stores. More information is also available at www.facebook.com/drinkhint.
About City Parks Foundation: City Parks Foundation (CPF) is the only independent, nonprofit organization to offer park programs throughout the five boroughs of New York City. We work in over 750 parks citywide, presenting a broad range of free arts, sports, and education programs, and empowering citizens to support their parks on a local level. Our programs and community building initiatives reach more than 600,000 people each year, contributing to the revitalization of neighborhoods throughout New York City. For more information please visit: www.CityParksFoundation.org