Ice Mountain® and 50K Record Holder Josh Cox Will Inspire Runners to Perform at their Best at the 2012 XSport Fitness Rock ‘n’ Roll Chicago Half Marathon
CHICAGO, July 18, 2012 /PRNewswire/ — Ice Mountain® Brand 100% Natural Spring Water is a proud sponsor of the XSport Fitness Rock ‘n’ Roll Chicago Half Marathon. This year, the brand has teamed up with elite marathon runner Josh Cox to become the ultimate training partner, providing more than just hydration, but also inspiring first-time and seasoned runners to perform at their best.
Ice Mountain, the brand that prides itself on being one of the favorite regional bottled spring waters of Midwesterners, has supported various running events for more than 20 years, including the upcoming XSport Fitness Rock ‘n’ Roll Chicago Half Marathon on July 22. Ice Mountain Natural Spring Water, sourced from carefully selected natural springs, will be supplied at the start and finish lines as well as along the course at official hydration stations. “We’re proud to be the official bottled water sponsor of the Rock ‘n’ Roll Chicago Half Marathon and to be a running partner for all participating athletes,” says Sarah Linden, Brand Manager, Ice Mountain Natural Spring Water. “We share the runners’ passion to be the very best, and we’re excited to support these runners as they cross the finish line this year.”
Along with Ice Mountain Natural Spring Water, Josh Cox will be at the 2012 Health & Fitness Expo on July 20 and 21 at McCormick Place, just minutes from downtown Chicago. Cox, the American record holder in the 50K, four-time Olympic Trials qualifier and three-time U.S. National Team member, will be at the Ice Mountain booth sharing hydration tips and expert training advice. Specifically, he will offer his advice about personal training regiments, the importance of staying hydrated and injury prevention – inspiring Chicago runners on their journey to betterment.
On Saturday morning, July 21, Josh will take a group of local Chicago runners from the Chicago Area Runners Association on their final training run before Sunday’s race. “I’m excited to be a part of their final training session and to arm them with the tools and knowledge to hopefully run their best race yet,” says Cox. “One of the biggest factors to their success will be hydration – water consumption is essential to all athletes and, when I’m in Chicago, Ice Mountain is an important part of my own training routine.”
Ice Mountain is proud to sponsor this training run to promote the brand’s shared passion for constant betterment with the running community in Chicago this weekend. Following the training run, which will take place along the lakefront, the group of runners will have the chance to chat with Josh one-on-one for any last minute advice.
To learn more information about Ice Mountain and share your running stories, please visit the brand on Facebook at http://www.facebook.com/icemountainwater.
About Nestle Waters North America
With 36 years of experience providing refreshment in the bottled water segment, Nestle Waters North America is the nation’s leading bottled water company. The company produces six regional natural spring water brands in the U.S., distributes three international brands, produces Nestle® Pure Life®, its nationally distributed purified bottled water, and most recently, ready-to-drink iced teas. The company’s dedication to quality products, employee development, bringing shared value to communities, and its commitment to environmental stewardship, especially in the areas of water use, energy and packaging, has led Nestle Waters North America to the third largest beverage company position in the U.S.