November 5, 2012 — Icelandic Water Holdings ehf, makers of the award-winning, CarbonNeutral® premium natural spring water Icelandic Glacial, today announced the launch of home-delivery in Southern California and South Florida via an inventive initiative with the Los Angeles Times and the Sun Sentinel.
“This is a unique venture not only for Icelandic Glacial, but also for consumers in the L.A. and Ft. Lauderdale markets,” said Jon Olafsson, chairman and co-founder, Icelandic Glacial. “Our super-premium water is now available to homes and offices, direct from Ölfus Spring in Iceland, with minimal impact on the environment.”
Icelandic Glacial’s marketing and distribution deal with Tribune Company’s Los Angeles Times Media Group and Sun Sentinel Company will provide consumers in both communities with the opportunity to have Icelandic Glacial delivered to their doors. Orders are fulfilled utilizing established customer service and distribution infrastructure and capitalizing on existing resources. This new delivery model mirrors the company’s international shipping methods and reduces unnecessary emissions and minimizes carbon footprint through the utilization of existing truck space and routes.
“This was an excellent opportunity to deploy our distribution capabilities and offer a new service to consumers,” said The Times executive vice president of Business Services, Bill Nagel. “Icelandic Glacial is a superior product that we believe has strong appeal for our discerning and influential consumers.”
The program initially kicked off in September with targeted promotions in each market, including product sampling at Los Angeles Times’ three-day food festival, THE TASTE, and direct to Sun Sentinel subscribers. Moving forward, The Times and Sun Sentinel will leverage additional assets in support of the home-delivery program including print, digital and mobile advertising, sampling and direct mail. Details on home delivery of Icelandic Glacial in Southern California and South Florida are available at http://www.buyicelandicwater.com.
About Icelandic Glacial Natural Spring Water™
Born and bottled in Ölfus, Iceland, Icelandic Glacial™ is the world’s first certified CarbonNeutral® natural spring bottled water for both product and operations. An environmental pioneer in the industry, Icelandic Glacial™ uses 100% natural green energy in the form of geothermal and hydroelectric power to fuel production, delivering a super-premium bottled water from pristine Iceland to consumers while maintaining a “net zero” carbon footprint. The source of Icelandic Glacial™ is Iceland’s legendary Ölfus Spring, a naturally replenished catchment zone formed during a massive volcanic eruption more than 5,000 years ago. The Spring has been deemed certifiably sustainable by Zenith International, Europe’s leading food and drinks consultancy. The Ölfus Spring produces water so pure that nothing is added or taken away. As a result, Icelandic Glacial™ possesses exceptional balance that is the envy of the industry, featuring a naturally occurring low mineral content and naturally high alkaline pH level of 8.4. As a testament to its exceptional purity, Icelandic Glacial™ was chosen by Parfums Christian Dior
as the exclusive hydration method to be used in their Diorsnow line of skin-lightening beauty products to be released in 2012. Icelandic Glacial™ is distributed in the United States by Anheuser-Busch, which took a 20 percent
ownership stake in the company in July 2007.
For more information about Icelandic Glacial™, visit www.icelandicglacial.com. Follow us on Twitter @IcelandicWater and Facebook.com/IcelandicGlacial