illy issimo Launches Resealable To-Go Bottles

Italy’s favorite on-the-go coffee drink announces the launch of glass bottles in Latte Macchiato, Cappuccino, and Mochaccino flavors

MILAN, Italy and ATLANTA, Ga., May 17, 2011 – With five unique flavor offerings, illy issimo is a leading coffee-based beverage that truly pleases the sophisticated palate. Made through a collaboration between illycaffè and The Coca-Cola Company, the ready-to-drink, Italian espresso style beverage is now available to be enjoyed any time from 9.5 oz resealable glass bottles in three flavors: Latte Macchiato, Cappuccino, and Mochaccino flavors.

With natural ingredients, no preservatives, added colors or flavors, illy issimo is a sophisticated blend of authentic 100 percent Arabica coffee packaged in a new stylish bottle that offers an extra ounce of coffee to savor and is best enjoyed chilled.

“To keep up with consumer demand, we are happy to offer three of our popular illy issimo flavors in larger single serving bottles. We have taken the on-the-go, fast-paced lifestyle to the next level with our resealable glass bottles, and now consumers can enjoy the pure quality of illy issimo 100 percent Arabica coffee blend in a delectable new way,” said Tom Larsen, illy issimo General Manager, Venturing and Emerging Brands. “From 110-120 calories a bottle, illy issimo will continue to delight coffee enthusiasts and chocolate lovers without the guilt–whether in the car, while studying, at the office, or during any activity.”

illy issimo Latte Macchiato is a smooth espresso coffee drink blended with milk and sugar. illy issimo Cappuccino is a rich espresso taste blended with lowfat milk and cocoa, and Mochaccino delivers the first coffee made with DOMORI™ Cocoa, the same cocoa in eight-time Golden Chocolate Award winning DOMORI™ Chocolate, a delicacy otherwise unavailable in the United States.

illy issimo Latte Macchiato, Cappuccino, and Mochaccino flavors are available in individual bottles with a suggested retail price of $2.49.

illy issimo first launched in the U.S. in 2009 and is the first premium ready-to-drink coffee made from illy’s unique coffee blend and natural ingredients without no preservatives, added flavors or colors. To learn more about illy issimo, visit us.illyissimo.com or join the illy issimo community at facebook.com/illyissimousa or twitter.com/illyissimo.

 

Venturing and Emerging Brands (VEB) is a dedicated operating unit of Coca-Cola North America charged with identifying high-potential growth brands in the North American beverage space for investment or ownership by The Coca-Cola Company and exploring potential synergistic relationships with these investments. With direct access to the global resources and industry expertise of The Coca-Cola Company and its system, VEB is uniquely positioned to develop emerging beverage brands of The Coca-Cola Company to their full potential.  VEB manages brands such as illy issimo, Cascal, Honest Tea, Sokenbicha and has an equity investment in ZICO Coconut Water.

Based in Trieste, Italy, illycaffè produces and markets a unique blend of espresso coffee under a single brand leader in quality. Over 6 million cups of illy espresso coffee are enjoyed every day. illy is sold in over 140 countries around the world and is available in more than 50,000 of the best restaurants and coffee bars. espressamente illy, the chain of franchised Italian-style coffee bars is now present in 30 countries and comprises more than 230 outlets. With the aim of spreading the coffee culture, illy has founded the Università del caffè, the centre of excellence offering theoretical and practical training on every aspect of coffee for coffee growers, coffee shops staff and enthusiasts. On a global level illycaffè employs over 796 people and has a consolidated turnover of €283,4 million (2009 results).

illy buys green coffee directly from the growers of the highest quality Arabica through partnerships based on the mutual creation of value. The Trieste-based company fosters long-term collaborations with the world’s best coffee growers – in Brazil, Central America, India and Africa – providing know-how and technology and offering above-market prices. For more information about illycaffè, please visit www.illy.com.

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world’s most valuable brand, our Company’s portfolio features 15 billion dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.8 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world’s top 10 private employers with more than 700,000 system employees. For more information, please visit www.thecoca-colacompany.com or follow us on Twitter at twitter.com/CocaColaCo.