White Plains, NY – FIX, the first-of-its-kind clinically proven anti-aging beverage started hitting store shelves today, offering younger looking skin, and more healthy hair and nails, all within a 16 fluid ounce bottle. Package design firm, Little Big Brands partnered with FIX Brands Inc. to develop the look for the new beverage.
“Starting at age 18, collagen production begins to diminish by one percent a year, leading to wrinkles, loss of skin elasticity, weaker, thinner hair and brittle nails,” said Chris Running, CEO, FIX Brands Inc. “FIX contains patented ch-OSA, clinically proven to help your body generate collagen. We’re excited to bring that innovation to the beverage category.”
FIX is also the only brand to have clinical data to support its youth-enhancing claims. Including clinical trials published in peer-reviewed journals: Archives of Dermatological Research, Journal of the American Academy of Dermatology, and Skin Research And Technology. These trials show that the ch-OSA compound reduces wrinkles by 30 percent, increases skin elasticity by 87 percent, and thickens and strengthens hair by 13 percent.
“It’s rare to come across something truly unique in the beverage category, so we were definitely intrigued by the FIX brand,” said John Nunziato, creative director, Little Big Brands. “We feel the finished bottle is the optimal balance of technology and taste.”
Specifically, the packaging features a full shrink-wrap utilizing reverse printing. Reflective foil is a key design element, highlighting the brand identity and adding to the clinical feel of the design. Each graphic and typographic element was chosen to provide a careful balance of flavor cues, technology and modernity.
FIX is launching nationwide with four, zero calorie, light, refreshing, great-tasting flavors: Acai Raspberry, Orange Pineapple, Strawberry Kiwi, and Blueberry Pomegranate. Learn more at www.yourdailyfix.com.
Little Big Brands (LBB) specializes in strategic brand design – including brand strategy, consumer research, concept development, structural design, graphic design, and print production. LBB is also a leader in sustainable packaging. www.littlebigbrands.com
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