iX Mixer Purchases Support Colorado Fire Relief Fund 2012

Colorado-based beverage company to donate 50 cents for every can sold from June 29 – July 31

DENVER – June 29, 2012 – Today, Colorado-based iX Mixer announced it will donate 50 cents for each can sold to the Colorado Fire Relief Fund 2012 starting today and continue through the end of July.

“Colorado is our home, and we want to help our neighbors affected by these wildfires,” said Jeff Somers, CEO and co-founder of iX Mixer. “The firefighters and individuals are our friends and families. We want to make sure that they are well cared for.”

Gov. John Hickenlooper announced the creation of the Colorado Fire Relief Fund 2012 earlier today. The funds will assists all Colorado communities impacted by wildfires.

iX Mixer is available for purchase at bars, restaurants, liquor stores and convenience stores around Denver, Boulder and Aspen, in addition to online at www.ixmixer.com/store. Find where iX is sold near you here: http://bit.ly/NcgB9w. iX Mixer will be updating its Facebook page every Friday with the number of cans sold and the amount donated.

About iX Mixer

iX Mixer is part of the Point Brands family. iX Mixer is a naturally flavored, caffeine-free, lightly sweetened, electrolyte-infused cocktail mixer. It is available in two flavors: Berrie and Citrus. The unique combination of electrolytes and minerals helps the body sustain and replenish nutrients during the drinking process. iX Mixer was developed to help prevent symptoms of a hangover. More information is available at www.ixmixer.com.