Pairing Two of the Most Significant Grocery Trends of the Past Decade, Jamba® “At Home” Greek Yogurt Smoothies Combine On-Trend Superfruits with Greek Yogurt to Create the Ultimate Make-At-Home Smoothie Kit
PHOENIX, August 09, 2012 /PRNewswire/ — Three years ago, Greek yogurt sales represented just three percent of overall yogurt category sales. Today, nearly one-third of all U.S. yogurt sales are Greek varieties, and analysts suggest that the category will grow 120 percent over the next five years*. Jamba® “At Home” Smoothies expands the concept by combining non-fat Greek yogurt with on-trend superfruits to introduce a new line of Jamba Greek Yogurt Superfruit Smoothies that arrive in stores just as summer kicks into high gear.
Pomegranate Pick-Me-Up™and Acai Super-Antioxidant™appear in grocery, mass merchandisers and club store freezers this week with a suggested retail price of $3.29 – $3.99 per eight-ounce package. Each package makes two, eight-ounce smoothies when blended with apple juice as directed.
The new Jamba “At Home” Greek Yogurt Superfruit Smoothies(www.athomesmoothies.com) are fat-free and naturally low in sugar and calories. The non-fat Greek yogurt provided in each package results in a creamy smoothie that offers 50 percent more protein than the Strawberries Wild variety of Jamba “At Home” smoothies.
“Greek yogurt typically provides higher levels of protein and calcium than traditional yogurts, so it’s a great snack option,” says health consultant Katie Gutwald, RD. “These Jamba At Home Greek yogurt smoothie kits make better-for-you snacking super convenient, and I love that they include pieces of real fruit.”
Pomegranate Pick-Me-Up™ contains whole frozen blueberries and raspberries, sliced strawberries, pomegranate and frozen non-fat Greek yogurt. Acai Super-Antioxidant™features whole frozen blueberries, raspberries, sliced strawberries, blackberries, acai and non-fat Greek yogurt. Each serving has just 130 calories or less.
Both Jamba “At Home” Greek Yogurt Superfruit Smoothies provide a full serving of fruit and 100 percent of the daily recommended intake of vitamin C with each eight-ounce glass. The entire line of “At Home” smoothies are free of artificial flavors, colors and preservatives.
“We recently introduced these smoothies and gained immediate distribution,” said Steve Sklar, senior vice president marketing for Phoenix-based Inventure Foods (NASDAQ:SNAK), the company making the Jamba “at home” smoothie under a licensing agreement with Jamba Juice Company (NASDAQ: JMBA). “Interest in Greek yogurt is at an all-time high, and superfruits continue to be on-trend, so combining the two makes a ton of sense.”
About Inventure Foods, Inc.
With manufacturing facilities in Arizona, Indiana and Washington, Inventure Foods, Inc. (NASDAQ: SNAK) is a marketer and manufacturer of specialty brands in better-for-you and indulgent categories under a variety of Company owned and licensed brand names, including Boulder Canyon™ Natural Foods, Jamba®, Rader Farms®, T.G.I. Friday’s®, Nathan’s Famous®, Poore Brothers®, Tato Skins® and Bob’s Texas Style®. For further information about Inventure Foods visit www.inventurefoods.com.
About Jamba Juice Company
Founded in 1990, Jamba Juice Company (NASDAQ: JMBA) is a leading restaurant retailer of better-for-you, specialty beverage and food offerings, which include great tasting, whole fruit smoothies, fresh squeezed juices, hot coffee and teas, slow cooked hot oatmeal made with organic steel cut oats, Fit’n Fruitful™ smoothies with Weight Burner Boost™, fruit and veggie smoothies, Whirl’ns™ Frozen Yogurt, breakfast wraps, sandwiches and wraps, California Flatbreads™ and a variety of baked goods and snacks. Jamba-branded products for at-home enjoyment are also available through select retailers across the nation and in Jamba outlets. Jamba Juice Company is a wholly-owned subsidiary of Jamba, Inc., a holding company which owns and franchises Jamba Juice stores on a global basis. As of January 3, 2012, Jamba Juice had 750 locations in the United States consisting of 307 Company-owned and operated stores and 443 franchise-operated stores. In addition, at January 3, 2012 there were 19 international stores. Fans of Jamba Juice can find out more about Jamba Juice’s locations as well as specific offerings and promotions by visiting the Jamba Juice website at www.JambaJuice.com, becoming a Jamba Insider atwww.JambaJuice.com/insider, Liking our Page on Facebook atwww.Facebook.com/JambaJuice, following us on Twitter atwww.Twitter.com/JambaJuice or by contacting Jamba’s Guest Services team at 1-866-4R-FRUIT (473-7848).
*June, 2012 UBS