New York, N.Y. (July 12, 2012) — SK Energy, the energy shot founded by Curtis “50 Cent” Jackson and innovative entrepreneur Chris Clarke, today announced that MTV “Jersey Shore” reality star, DJ Pauly D has joined forces with the brand to promote the SK Energy mission. SK Energy is a “for cause” consumer brand dedicated to helping solve some of the world’s biggest problems.
“When Curtis and I sat down with Pauly, he told us how much he loved SK Energy Shots — the product and the mission behind it. It was obvious we needed to bring him on board to develop a deeper relationship with the brand. Pauly brings a cool, hip demographic that loves energy. We are thrilled to have him as both a brand advocate and investor” states Chris Clarke, CEO of Pure Growth Partners.
“I love the energy of SK, it’s perfect for someone like me” said DJ Pauly D. “But what really got me involved was hearing about the SK movement, and how every shot sold provides a meal to a hungry child in some of the world’s most difficult environments. I’ve been so blessed in my own career, and an opportunity to fight extreme poverty – in such a simple way – is something I really wanted to be part of.”
Today’s announcement marks the first in an overall campaign which will include musicians, athletes, film and television stars as part of the roll out this year.
“In May, we launched our first national advertising campaign featuring 50 Cent and Joan Rivers and will continue to bring on celebrities that are passionate about the brand and the mission moving forward,” states Clarke.
About SK Energy
SK Energy was launched in September 2011 and has built a strong following among its core audience. SK provides powerful, pure energy. No jitters, no crash. Just a smooth rush of energy that tastes great. It’s made with 100% natural flavors and is available in orange mango and grape. Committed to a one-for one give back component, every energy shot sold provides one meal for a hungry child through the UN World Food Programme. To date, SK Energy has provided over 3.5 million meals.
SK Energy is currently available in over 40,000 locations nationwide, including Rite Aid, GNC, and CVS. SK Energy is a Pure Growth Partners portfolio company.