AriZona is swinging for the fences with a new coffee drink bearing the name of legendary baseballer Joe DiMaggio. Joltin’ Joe is a lightly carbonated espresso beverage made with 80 mg of caffeine, and sweetened with Reb A stevia. The drink contains 100 calories per 16 oz. can, which is wrapped with a sepia-colored photo of DiMaggio as well as black and white images and newspaper headlines touting the outfielder’s storied career.
“We’ve had great success in the tea market, and Joltin’ Joe is our foray into the coffee category where we expect the same levels of success,” said Jackie Harrigan, the Global Communications Director for AriZona Beverages.
Interestingly, the new product does not feature any mention of the New York Yankees, the team that DiMaggio played for throughout his career. And instead of the famous black Yankees cap that DiMaggio wore in his 15 years with the team, DiMaggio wears a – presumably Photoshopped – “USA” cap in the imagery.
Joltin’ Joe will debut in the New York metro next month and roll out nationally throughout the year.
Here is AriZona’s press release about Joltin’ Joe:
NEW YORK, Aug. 30, 2012 /PRNewswire/ — AriZona Beverages is excited to announce Joltin’ Joe: a lightly carbonated espresso drink created in honor of the American icon and sports legend Joe DiMaggio.
AriZona is an all-American company and was founded on the principles of perseverance and hard work, principles which DiMaggio embodied, along with grace, humility and the promise of the American Dream. The Joltin’ Joe drink will evoke DiMaggio’s timeless legacy – not only his greatness on the field but the way he symbolized the potential for greatness we all yearn to see in ourselves.
Joltin’ Joe is a light, all-natural drink that is perfect for a morning caffeine kick or late afternoon pick-me-up. Made with natural espresso coffee. Joltin’ Joe has a clean, smooth taste followed by a subtle, bubbly effect.
Joltin’ Joe contains 80mg of caffeine, RebA – a natural sweetener derived from the stevia leaf, and only 50 calories per 8-ounce serving. And, like all AriZona beverages, it contains no artificial flavors, colors or preservatives.
Joltin’ Joe is packaged in 16-ounce aluminum cans that feature Joe DiMaggio as well as historical photos and headlines from his 56-game hitting streak that captured the nation’s attention and imagination – a record unbroken to this day. The beverage will be available in New York metro area in mid-September and will continue to roll out nationally throughout the year.
AriZona Beverages is thrilled to add Joltin’ Joe to its growing portfolio of iconic athlete beverages. Now, in addition to the widely popular Arnold Palmer half & half and Jack Nicklaus’ Golden Bear lines, Joe DiMaggio’s carbonated espresso drink, Joltin’ Joe, has officially joined AriZona’s hall of fame.
For more information on this or any other AriZona beverage, please visit www.drinkarizona.com
AriZona Beverages USA, LLC was founded in Brooklyn in 1971 by Don Vultaggio and John Ferolito and to this day remains a privately held and family-run American business based in Woodbury, NY. AriZona Beverages—makers of AriZona Iced Tea, waters, juices, energy drinks, sports drinks and powdered tea mixes —is the number one ready-to-drink tea in North America and has begun worldwide expansion starting with South America, Europe and Asia. AriZona’s mission is to create the highest quality products, that not only look great, but taste great and are affordable for people to buy. For more information, visit www.drinkarizona.com.