Joe Montana and Joint Juice Launch Joint Health Training Camp

Legendary Quarterback Partners with Nutrition Company to Get Americans on a Path to Healthier Joints

SAN FRANCISCO, June 28, 2012 /PRNewswire/ — Today, Joint Juice, Inc., a leading San Francisco-based nutrition company, and legendary quarterback Joe Montana announce their second year in partnership, with the introduction of Joe Montana’s Joint Health Training Camp. The goal of the training camp is to encourage Americans to focus on their joint health and gain general fitness so they can get back to doing what they love.

Developed with the assistance of a professional trainer, Joe Montana’s Joint Health Training Camp combines a 30-day regimen of simple exercises with nutritional tips to inspire people to get on a path to healthier joints. Regular exercise is essential to maintaining healthy joints, and an exercise regimen of just 30 minutes several days a week helps strengthen the muscles around the joints to keep them functioning properly.

“We are thrilled to continue our partnership with Joe in the development of this training program,” said David Ritterbush, CEO of Joint Juice, Inc.

“As a company whose products were originally developed to help athletes, the collaboration is a natural fit. Joe is the embodiment of what Joint Juice stands for – staying active at any age. We hope Joe’s training camp and healthy joint regimen will inspire people to stay active.”

“Working with Joint Juice and a professional trainer to develop the Joe Montana Joint Health Training Camp, my goal was to create an exercise program that would fit with my busy lifestyle and still allow me to do the activities I love,” said Montana. “By exercising regularly and drinking Joint Juice® products, I’ve been able to stay active,* and I want to empower others to do the same by incorporating this training camp into their daily routine.”

Joe Montana’s Joint Health Training Camp -The 30-day program involves three workouts per week, with exercises outlined and described in an online calendar and demonstrated in videos featuring Joe Montana. It leaves plenty of time to do what you love! A typical workout begins with a warm-up, followed by several rounds of basic exercises. Throughout, Joe Montana and expert trainer Emilio DiPretoro guide the way.

With the population of Baby Boomers at more than 75 million, Montana is not alone in the fight to maintain joint health. More than 50 million Americans suffer from joint symptoms and by 2030 that number is expected to climb to 67 million.[1] According to the Centers for Disease Prevention, three main public health interventions can reduce impact: self-management education, physical activity, and weight management.[2] Joint Juice®  products provide an effective and easy-to-take dose of glucosamine and chondroitin that help support joint function and promote overall joint health.* By exercising regularly and drinking Joint Juice® supplements daily, Montana is leading the way for others to achieve excellent joint health.

For more information about Joint Juice® products, or to participate in Joe Montana’s Joint Health Training Camp, please visit www.jointjuice.com/trainingcamp.

*These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure or prevent any disease.

JOINT JUICE IS A REGISTERED TRADEMARK OF JOINT JUICE, INC. © 2011 JOINT JUICE, INC. ALL RIGHTS RESERVED.

 

About Joint Juice, Inc.

JOINT JUICE, Inc. is a leading San Francisco-based active nutrition company whose primary brands are Premier Nutrition and Joint Juice.

Premier Nutrition® products include Premier Protein® shakes, Premier Protein® bars, TITAN® protein bars, and TITAN® protein cookies. Premier Nutrition products can be found nationally at Costco, Sam’s Club, Walmart and select grocery and specialty stores as well as in Australia and Canada.  Joint Juice® products include Joint Juice® supplement drink, drink mix, and Easy Shot(TM) supplement and are available nationally where joint health products are sold as well as in Mexico and Asia.  For more information about Joint Juice® or Premier Nutrition® products, visit jointjuice.com, premiernutrition.com, or call 888.642.9941.

[1] According to the Arthritis  Foundation 2012 National Research Program. For more information, visit arthritis.org.

[2] According to a Report from the CDC. Published in the Journal of Women’s Health, Volume 16, Number 4