VENTURA, CALIF. (DEC. 12, 2012) – KeVita, Inc., creator of KeVita Sparkling Probiotic Drinks, is pleased to announce Safeway as the first nationwide supermarket to join its roster of retail outlets. As one of the largest food and drug retailers in North America, Safeway is the next big move for KeVita as it continues to expand. KeVita can be found in more than 3,500 stores nationwide, including 1,400 Safeway stores, in the refrigerated premium drinks section of the produce department.
“KeVita’s mission is to empower people to take their health and well-being into their own hands by providing products geared to help support immune and digestive health,” said KeVita CEO and Co-Founder Bill Moses. “KeVita offers probiotics in a non-dairy, low calorie drink with invigorating taste and health benefits. We are thrilled to be in Safeway stores nationwide making KeVita Sparkling Probiotic Drink accessible to a larger audience.”
Safeway stores carry five KeVita flavors including: Coconut, Mango Coconut, Strawberry Acai Coconut, Lemon Ginger and Pomegranate. KeVita’s popularity is largely due to its light and refreshing taste and the fact that it is a low calorie alternative to soda and juice. In addition, KeVita coconut varieties are the first sparkling coconut drinks, and the first coconut drinks to add the benefit of probiotics. KeVita is a certified organic, low calorie sparkling probiotic drink that is dairy free, gluten free, soy free and Non-GMO.
As KeVita continues expanding in the natural, gourmet and supermarket channels, the company’s top line revenue growth is poised to grow over 100 percent year-over-year and more than 35 percent in same store sales growth. In addition to being a leader in the natural and gourmet food space at retailers such as Whole Foods Market and Sprouts Farmers Market, KeVita recently secured placement at popular retailers such as: Sweetbay Supermarket, Hannaford, Ralphs, King Soopers, Bristol Farms, Gelson’s, Central Market, Raleys, Haggen, Hy-Vee, The Fresh Market, Giant Eagle and Wegmans.
The newest addition to Safeway brings KeVita to one of the largest food and drug retailers in North America. KeVita is now available at the Safeway retail banners of: Safeway Food & Drug, Vons, Carrs, Dominick’s, Pak’n’Save, Pavilions, Randall’s, Simon David and Tom Thumb.
To find a KeVita retailer or for more information, visit: www.KeVita.com. To join the KeVita culture, visit KeVita on Facebook at www.facebook.com/KeVitaDrinks or Twitter @KeVitaDrinks for inspiration and product giveaways.
About KeVita
KeVita Sparkling Probiotic Drink is delicious vitality in every sip. At the heart of KeVita is its proprietary culture with four strains of live probiotics. Created for optimum health, KeVita is handcrafted in its own facility in Southern California. Enjoy a variety of low calorie flavors including Coconut, Lemon Ginger and Pomegranate. KeVita is certified organic, non-dairy, non-GMO, gluten free and vegan. Known for its light and refreshing taste, KeVita is the fastest growing brand in the functional beverage category. For more information, please visit www.KeVita.com.
About Safeway
Safeway Inc. is a Fortune 100 company and one of the largest food and drug retailers in North America, based on sales. The company operates 1,678 stores in the United States and western Canada and had annual sales of $43.6 billion in 2011. The company’s common stock is traded on the New York Stock Exchange under the symbol SWY. For more information, visit www.Safeway.com.