KeVita’s Expands Eastern Region with Three New Hires

Sparkling Probiotic Drink Company Grows East Coast Presence

LOS ANGELES, CALIF. (Nov. 5, 2012) – KeVita®, Inc., creator of KeVita Sparkling Probiotic Drinks is proud to announce the addition of three new hires, adding significant sales and retailer experience to the East Coast. Doreen Gubernat-Hogan joins as the director of sales, Scott Whaley joins as the territory sales and merchandising manager and John Hume joins as the territory sales and merchandising representative.

With more than 15 years of experience leading strong sales growth in the natural and organic products industry, Gubernat-Hogan will oversee KeVita sales and distribution efforts for the East Coast and Midwest.

“I am excited to be a part of the dynamic and professional team at KeVita,” Gubernat-Hogan said. “I look forward to sharing our innovative product which, first and foremost, has the health of our consumers in mind.”

Prior to accepting her position at KeVita, Gubernat-Hogan was the director of sales at Living Harvest Foods, a global leader in hemp food products. Before Living Harvest Foods, Gubernat-Hogan worked as the director of sales at Endangered Species Chocolate (ESC) where she served on the board of the ESC Foundation and helped lead the company through a challenging growth phase.

In an effort to support KeVita retailers, joining Gubernat-Hogan’s team is Scott Whaley and John Hume. With more than 20 years of experience, Whaley will oversee the New York City Metro area, managing sales accounts and acquisitions, wholesale distributor sales, merchandising and broker partnerships. Prior to joining KeVita, Whaley was the district sales manager at Pepsico. He also held management positions at Naked Juice Company, Garden State Aikikai and Inteplast Group.

Serving the Boston Metro area as the Territory Sales and Merchandising Representative Hume will be responsible for merchandising, retail relationships, in-store education and demonstrations. Prior to joining KeVita, Hume worked at the House of Mitch, Presence Marketing & Dynamic Presence East and West Newbury Food Mart.

“Doreen, Scott and John are significant hires that bring a wealth of retail experience and insight to KeVita,” said KeVita CEO Bill Moses. “We are pleased to enhance our national accounts team in support of our retailer partners as we continue to grow as a leader of the functional beverage space.”

To find a KeVita retailer visit: http://kevita.com/store-locator. For more information visit www.KeVita.com and join the KeVita culture on Facebook at www.facebook.com/KeVitaDrinks, or on Twitter at www.twitter.com/KeVitaDrinks for inspiration and product giveaways.

About KeVita

KeVita® Sparkling Probiotic Drink is delicious vitality in every sip. At the heart of KeVita is its proprietary culture with four strains of live probiotics. Created for optimum health, KeVita is handcrafted in its own facility in Southern California. Enjoy a variety of low calorie flavors including Coconut, Lemon Ginger and Pomegranate. KeVita is certified organic, non-dairy, non-GMO, gluten free and vegan. Known for its light and refreshing taste, KeVita is the fastest growing brand in the functional beverage category. For more information, visit: www.KeVita.com.