Global Brands’ KICK Energy was created in the United Kingdom and has now grown to be the number two energy drink in the country. Dolce Beverage Group, LLC. picked up the product for exclusive distribution in the U.S. in 2011, and it has been a success with consumers ever since. With current distribution in the Midwest and expansion to include Texas, Louisiana, Missouri, Kansas, Arkansas, Massachusetts, Rhode Island, Vermont, Maine, New Hampshire, Ohio, Pennsylvania, and Florida in just the beginning of 2013, KICK Energy is becoming a national brand quickly. In early 2013, KICK Energy will become a part of 411 new Wal-Mart store locations adding to the large number of Wal-Mart locations in Illinois that KICK Energy is already a part of.
Established in the United Kingdom in 2008 by Global Brands and imported in the United States exclusively by Dolce Beverage Group, LLC. since June 2011, KICK Energy has developed the reputation of a “premium product without the premium price.” With a flavor profile preferred by 2 out of 3 consumers over the leading competition, KICK prides itself on the fact that it does not have that “too sweet” lingering aftertaste that turns many people off of energy drinks. This is due to the fact that KICK is sweetened with a combination of Sucrose, Glucose, and Fructose as opposed to High Fructose Corn Syrup, the sweetener that other energy drinks often choose to use. KICK Energy also does not have any Guarana in its formula which people often associate with a racing heartbeat, the jitters, and other negative side effects. KICK enhances spirits as well as works as a standalone drink. The great taste, unique on-can gaming promotions, and an even better price point is proving extremely popular with consumers all around the country.
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