“Stick that in a can and drink it”™ – Killer Buzz® Energy Drink Re-brands, with New Packaging, New Flavors, and New “KLR BZ”™ Logo, To Broaden Its Appeal
Tuscaloosa, AL (PRWEB) May 07, 2012 – Killer Buzz® – the only energy drink featuring 17 amino acids for more sustained energy without crashing – is getting a new look and a whole new buzz. The changes are reflected by their new tagline “Stick that in a can and drink it”™ plus their newer, smarter name “KLR BZ”™.
Killer Buzz® Becomes KLR BZ™ – New Look, New Logo, Same Long-Lasting Formula
To separate itself from the herd of lesser energy drinks, Killer Buzz® Energy Drink has introduced a new brushed aluminum can with fresh and energetic colors. Black core colors emphasize the power of Killer Buzz®, underscoring that it is a tool for its on-the-go consumers. This bold new packaging conveys the brand’s performance-based message while commanding greater attention on store shelves. The new cans have a sleek black lid and a colored tab coordinated for its flavor and laser etched with KLR BZ™.
According to Eric Fowler, National Director of Sales for Killer Buzz®, the redesign was critical for the brand’s continued growth: “Our graphics needed to be refreshed to reflect that our product changes with the times, just like our consumers. This new design gives us real traction at retail.”
Jeremy Friedman, Killer Buzz® Director of Marketing & Packaging, and his team generated the new design. Friedman explained, “Just like the product itself, extensive research was the foundation of the improved design. We knew we would have to be innovative and fresh to achieve escape velocity and to break away from the pack in the cluttered energy drink category.”
“With new design, KLR BZ™ is current and relevant. This additional shelf appeal equates to sales and consumer acceptance,” Fowler concluded.
Three New Flavors Added To Killer Buzz® Lineup
Killer Buzz® has also announced the addition of three new flavors: HYBRID (Mixed Berry), LIVID™ (Grape) and DRAGON SPIT™ (Dragon Fruit). The Original and Sugar-Free formulas have gotten new names: PROTO™ (as in Prototype) and ZILCH™ (as in zero).
“The addition of these exciting new flavors allows Killer Buzz ® to populate full shelves at retail, and this will only help our brand to stand out that much more,” said Eric Fowler.
About Killer Buzz:
Killer Buzz® energy drink is wholly owned and operated by PBEV LLC in Tuscaloosa, AL. Killer Buzz® is available in 16oz cans, 8.4oz cans and 3 gallon Bag in Box formats.