Hellertown, PA—June 19, 2012– Premium Healthy Spring Water, Inc., is pleased to announce that Michael Nyklicek has joined the company as Vice President of Sales. Nyklicek, a 15-year veteran of the beverage industry, is expected to expand distribution and grow sales of the company’s Kiwaii 100% True New Zealand Spring Water brand.
Nyklicek has vast experience with start-up brands like Zota Soda and Boylands, both of which he managed in the Northeast. He has also worked on the DSD beverage distributor part of the business, helping to grow some of the beverage industry’s highest-profile brands, including Snapple, Vitaminwater, AriZona and Fuze.
“Michael knows what it takes to build new brands,” Premium Health Spring Water President and CEO Lou Savant said. “His consistent record of success in building high growth brands is a real plus for Kiwaii. We are glad to have his passion and expertise on our team.”
Kiwaii launched in the second quarter of 2011 and achieved rapid distribution into 2,000 retail outlets, including premium natural chains such as Sprout’s Farmers Markets, Earth Fare, Sunflower Farmer’s Markets and three Whole Foods regions. Sales doubled from Q1 to Q2 2012.
“Kiwaii is a great brand with unmatched natural purity, exceptional taste and outstanding packaging,” Nyklicek said. “I believe Kiwaii has what it takes to be a market leader in the category, and I am excited to join the Kiwaii team.”
About Kiwaii 100% True New Zealand Spring Water
Kiwaii originates from the “Blue Spring,” an abundant artesian spring on the North Island of New Zealand. New Zealand is well known for its diverse natural beauty, pristine ecosystems and strong protection of natural resources. Only a small fraction of the spring’s daily 13 million gallon output is permitted for bottling. Eco-conscious consumers can be confident Kiwaii’s bottling operation has zero downstream impact on the local environment, and the spring is indefinitely renewable and sustainable.
Kiwaii is bottled in a state-of-the-art, certified organic and kosher facility. The natural properties and purity of the Blue Spring give Kiwaii a smooth, clean taste unlike any other water.
For more information call 1-877-4KIWAII or visit http://www.kiwaii.com.