More than 350 Albertsons stores in S. California will stock KonaRed, with more W. Coast markets to follow
KONA, Hawaii, May 29, 2012 /PRNewswire/ — KonaRed™, the first wellness beverage to feature coffee fruit sourced from 100 percent U.S.-grown premium coffee in Kona, Hawaii, continues to expand its presence on the mainland, with a focus in Southern California.
Beginning this June, KonaRed will be available for purchase at more than 350 Albertsons locations throughout Southern California, continuing expansion in this key market. “A partnership with Albertsons offers our Southern California fans a mainstream channel to enjoy KonaRed,” said KonaRed CEO and Founder Shaun Roberts. “KonaRed has gained a strong following in the Southern California market, which appeals to our core target demographic of health enthusiasts with an active lifestyle.”
KonaRed recently launched its first Facebook campaign to coincide with 11 new billboard unveilings, scheduled in West Los Angeles, Marina del Rey, Venice, South Bay, Newport Beach, Huntington Beach, the Valley and Southwest Orange County. Each new billboard is posted on Facebook the day it goes live, encouraging fans to take their own picture of the billboard, with the correct city and intersection. The first fan to post an accurate photo and description of the corresponding billboard wins a free case of KonaRed Original. The campaign began on May 21 and resulted in a 15 percent Facebook fan increase in less than three weeks. By the campaign’s conclusion June 17, more than 75 KonaRed shelter ads will also be placed throughout areas of Orange County and key locations in Los Angeles County.
With the three key antioxidant compounds of quinic acid-antioxidant, chlorogenic acid-antioxidant and ferulic acid-antioxidant, KonaRed provides high levels of bioavailable antioxidants — far exceeding acai, pomegranate and blueberry — that immediately enter the body at the cellular level to help increase natural energy and fight inflammation.
Additionally, new products from KonaRed will be on shelves at local retailers this summer, including:
KonaRed will be available at Albertsons stores in Southern California in June. KonaRed is also available at health, grocery, convenience and Costco stores in Hawaii, California, Oregon, Washington, Colorado, Montana and Idaho and will be expanding to additional markets throughout the summer. The Hawaiian superfruit beverage can be purchased direct online at www.konared.com or by calling 808.212.1553.
In 2008, KonaRed’s executive team, led by CEO and Co-Founder Shaun Roberts, set out to study the health benefits of the coffee fruit in conjunction with Kona’s major coffee producers. After months of tests that identified the coffee fruit’s highly-beneficial antioxidant properties, KonaRed was developed to bring this superfruit to the market. For more information on KonaRed, please visit www.konared.com, or call 808.212.1553. We also invite fans to “Like” us on Facebook, follow us on Twitter, or watch us on YouTube. Taste It! Feel It! Live It!
Albertsons is part of the SUPERVALU family of grocery stores. Albertsons was founded in 1939 and currently operates 443 Albertsons and Lucky supermarkets in Southern California, Southern Nevada, Idaho, Montana, North Dakota, Oregon, Utah, Washington, and Wyoming. For more information about Albertsons, visit our website at www.albertsons.com.
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