Kalaheo, Hawaii and Broomfield, Colo. (November 26, 2012) – KonaRed is the key ingredient in the next flavor innovation by TCBY. Leading the frozen yogurt market in better-for-you, great-tasting products, TCBY, The Country’s Best Yogurt and frozen yogurt innovator, takes pride in offering unique flavors and innovative products. To continue its goal of offering customers the healthiest frozen yogurt, TCBY will offer non-fat YO-Power, fueled by KonaRed, soft serve frozen yogurt November 19th – December 15th throughout Fort Collins, Colorado, as a test market for their TCBY locations nationwide.
“Having the greatest-tasting frozen yogurt has been a focus of ours from the beginning, but with YO-Power we’ve introduced a product beyond taste. We’re giving our customers a powerful nutritional treat that also provides them with all-natural energy to fit their active lifestyle,” said Wayne Geilman, Product Development Manager at TCBY.
“We’re proud to be working with TCBY on their YO-Power product,” said KonaRed CEO and Co-Founder Shaun Roberts. “We value their commitment to making the healthiest frozen yogurt in the country without sacrificing taste. With KonaRed, TCBY can deliver consumers unique bioavailable antioxidants – that immediately enter the body at the cellular level to help increase natural energy and fight inflammation.”
Based in Broomfield, Colorado, The Country’s Best Yogurt has been a frozen yogurt innovator from the day its first shop opened in Little Rock, Arkansas, in 1981. Ever since, the great-tasting, low-fat frozen yogurt concept has received an enthusiastic response from an increasingly health-conscious public. TCBY boasts the industry’s healthiest traditional frozen yogurt choice, Super Fro-Yo, as well as the industry’s only Greek frozen yogurt option. With more than 550 locations in the United States and internationally, TCBY has long been a healthier alternative for consumers looking for a treat or snack. To learn more check out www.TCBY.com.
In 2008, KonaRed’s executive team, led by CEO and Co-Founder Shaun Roberts, set out to study the health benefits of the coffee fruit in conjunction with Kona”s major coffee producers. After months of tests that identified the coffee fruit”s highly beneficial antioxidant properties, KonaRed was developed to bring this superfruit to the market. For more information on KonaRed, please visit www.konared.com, or call 808.212.1553. We also invite fans to “Like” us on Facebook, follow us on Twitter, or watch us on YouTube. Wellness You Can Feel.
About B&D Nutritional Ingredients, Inc.
Founded in 1993 and based in Vista, California, B&D Nutritional Ingredients, Inc. (www.bdnutritional.com), is a national leader in sales and marketing of premier raw materials essential to the dietary supplement, functional food and personal care industries. B&D has a portfolio of products from leading manufacturers. These products are primarily natural antioxidants. B&D is active in several industry organizations representing the dietary supplement and personal care industries. Memberships include the Council for Responsible Nutrition, NIA West and the Drug, Chemical and Allied Trades Association, Inc.