HOUSTON, TX–(Marketwire – Aug 8, 2012) – Dewmar International BMC, Inc. (OTCBB: DEWM) (OTCQB: DEWM) announces that it believes that its flagship brand, Lean Slow Motion Potion™ has become the second most widely distributed relaxation beverage in the U.S. today.
Dr. Marco Moran, Dewmar’s President and CEO, states, “Based upon what Dewmar’s sales force has seen in the field over the past 12 months from accounts across America, as well as information that we have received from distributors from the East to West Coasts, we are confident that our brand is the second most widely distributed relaxation beverage in the U.S. market today. The first is Marley’s Mellow Mood. This is primarily due to three key reasons (1) the popularity of their 3 good tasting relaxation teas as opposed to their two carbonated sodas (2) the brand image of iconic reggae master Bob Marley and (3) their investment of over a purported $1 million in combined paid slotting fees and free product to retail chain accounts in 2011.” Dr. Moran continues, “As it pertains to carbonated relaxation beverages, based upon our data as well as limited Nielson C-store data, we anticipate Lean Slow Motion Potion™ to be the most widely distributed carbonated relaxation soda brand in convenience stores all across America for the past year.” Moreover, Dewmar reports to have grown their brand over the past 3 years strictly based upon the sheer merits and popularity of the LEAN brand without paying one single dollar for slotting.
Dewmar plans to implement a number of strategies to capture additional market share primarily by strengthening its current and future distribution relationships with a number of its larger beverage distributors — primarily a number of independent Budweiser and Miller/Coors distribution houses that have strong non-alcoholic beverage management teams. “We anticipate that we can at least double, if not triple, our distribution volumes with our large beer distributors by placing a full-time brand manager with a Lean Slow Motion Potion™ logo wrapped vehicle to work directly within that distributor’s market,” states Dewmar’s President, Dr. Marco Moran.
Historically, numerous beverage industry reports show that full service direct-store-delivery (DSD) distributors primarily perform better in launching new brands when there is full-time staff available to represent the brand and keep the distributors’ sales staff on their toes when it comes to promoting the brand to retail managers on a daily basis. Otherwise, new brands tend to get lost in the plethora of all the non-supported brands that the mega-distributors tend to bring on board over the years.
The Thursday, March 22, 2012 edition of CNBC’s ‘Hot Start Ups’ offered a featured segment on relaxation drinks/beverages. During that segment, it was mentioned that as of 2011, the relaxation drink category was driven by almost 70% annual growth over the past five years. An estimated 70 million Americans have trouble sleeping according to that segment. Americans are consuming over $100 billion a year in products that help relax and manage the stresses of life, including wine, beer, pills, and other items. Lean Slow Motion Potion™ offers a safer, healthier and nondrug-induced alternative to the current most popular forms of non-exercise related relaxation and stress relief.
Dewmar currently ships its product to distributors in fifteen states who in turn place LEAN in retail C-store cold vault outlets in at least 28 states throughout the U.S. The Company intends to expand distribution of Lean Slow Motion Potion™ nationally through retailers across the country. The industry analysis company, IBIS World, projects domestic demand for soft drinks to increase over the next five years by more than $2 billion, potentially generating more than $46.8 billion by 2015 (see chart below). 1
1 IBISWorld. “Soft Drink Production in the US Industry Report.” Obtained June 2010.
Investor Contact: Cockrell Group Rich Cockrell, 877-747-5326 ext. 4 InvestorRelations@DewmarInternational.com www.cockrellgroup.com or Company Contact: Dewmar International Marco Moran, Chief Executive Officer, 877-747-5326 info@DewmarInternational.com www.DewmarInternational.com
This press release may contain forward-looking statements, made in reliance upon Section 21D of the Exchange Act of 1934, which involve known and unknown risks, uncertainties or other factors that could cause actual results to differ materially from the results, performance, or expectations implied by these forward-looking statements. The Company’s expectations, among other things, are dependent upon general economic conditions, continued demand for its products, the availability of raw materials, retention of its key management and operating personnel, its ability to operate its subsidiary companies effectively, need for and availability of additional capital as well as other uncontrollable or unknown factors which are more fully disclosed in the Company’s Form 10-Ks and 10-Qs on file with the United States Securities and Exchange Commission.