Beverage School at BevNET Live is designed to be an on-ramp for those who are new (or relatively new) to the beverage industry. Early-stage entrepreneurs who take part in the half-day program will the chance to get an overview of the beverage business from product formulation through retailing, all in a special session to be held the day before BevNET Live commences.
- Product Development: Eric Schnell, CEO, Founder of MetaBrand
- Introduction to Retail Channels: Debbie Wildrick, Founder, Growing Innovative Brands
- Introduction to Distribution Methods and Beverage Business Basics: Bill Sipper, Managing Partner, Cascadia Managing Brands
- Leadership, Boards, and Growth Strategy: Bob Burke, Founder, Natural Products Consulting
This session is open to registered attendees of BevNET Live Winter 12. There is NO ADDITIONAL COST to attend this session, but registration to BevNET Live Winter 12 is required (register for BevNET Live). Given the small size, it is first come, first served and open only to those who are new to the industry.
About BevNET Live
BevNET Live’s Winter 2012 event will be held at the Loews Santa Monica Beach Hotel in California on Dec. 3 and 4. Early Registration tickets are available through Oct. 17. BevNET Live is a two-day forum for beverage entrepreneurs, suppliers, distributors, retailers and investors to gather, speak, exchange ideas through interactive panels and lectures, and enhance their marketing and product development strategies through our Beverage School. Attendees can tap the expertise of investment professionals who can help groom them to attract money, business owners with inspiring success stories, and the BevNET.com community, which has spent a decade dedicating itself to careful reporting on the fast-moving beverage industry. More information and registration information.
About Beverage School
The online instructional arm of BevNET, BeverageSchool.com is the easiest and most affordable way to learn the ropes of the beverage industry. It’s video-based and on-demand — use it whenever you’d like for a nominal subscription fee of $49 per month. With over 300 brands entering the US beverage market every year and a failure rate over 90%, the beverage business is an extremely competitive — but lucrative — business. Since BevNET.com, Inc. was founded in 1996, we’ve dealt with literally thousands of startup beverage companies and the reasons that they fail are often the same. So, we’ve decided to create a resource for the next generation beverage entrepreneurs to try and spare them from making these same mistakes. Visit BeverageSchool.com for more info or to sign up.