Mr. Mo’s Lemonades Debut in New England

West Palm Beach, FL (October, 18, 2012) Capitalizing on the rapid growth of the lemonade market and the success of its organic lemonades for the private label market that were launched this past April, Mr. Mo’s Beverages, Inc. is pleased to announce the initial roll out of its proprietary line of Mr. Mo’s Lemonades in the New England area. Distributors G. Housen / North Country Natural (Brattleboro, VT) and Great State / Blue Coast Beverages (Manchester, NH) have begun to service all of Massachusetts, New Hampshire and Vermont.

“We are very fortunate to be working with two highly regarded beverage distributors.” said Maurice Hakim, President and Founder of the company. “Each one covers a well defined territory of New England and services the types of store accounts and customers that we really want.”

Mr. Hakim’s beverage manufacturing and marketing experience spans over three decades. “I am sure that a lot of people will consider Mr. Mo’s to be the best lemonades they have ever tasted. They are made with the finest ingredients and flavors and every one is USDA organic certified. We use organic cane sugar, of course, but not a lot of it. That’s a nutritional fact that will impress moms and other ‘drink healthier’ consumers.”

He added, “Earth Fare was our first private label customer. One of the largest natural and organic food store chains in the USA, their customers are very discerning especially when choosing a beverage. The sales results went well beyond their initial expectations. We’ve had multiple reorders since April as well as line extensions in a period of a few short months. That was the confirmation I needed to develop and launch this great tasting new line.”

Attractively packaged in 16 oz. glass bottles, the lip-puckering line-up is highlighted by Mr. Mo’s signature Mo’st Apeeling Lemonade, a lemonade that delivers classic lemonade flavor with cane sugar sweetness but with only 100 calories per 8 oz. serving. For a lemonade with a straight-from-the-produce stand taste mixed in, there are 4 fruit flavored lemonades including Blackberry, Mango, Raspberry and Strawberry. Lemonade afecciónados will appreciate the perfect balance of their favorite fruit flavor and lemonade as well as the mere 80 calories per 8 oz. serving in each.

Mr. Hakim, who is also a second generation tea importer, didn’t forget those who like the taste of tea with their lemonade. “Our Half & Half is a green tea-lemonade that is really outstanding, The green tea is apparent with every sip notwithstanding the acidity level of the lemonade. That wasn’t easy to do when using organic green teas. Moreover, the beverage is not encumbered with sugar sweetness – there are only 90 calories per 8 oz, serving – which would mask, if not just overwhelm, the desired taste of a Half & Half.” With a slight dig at a couple of his very famous competitors, Mr. Hakim went on to say “A lot of golfers would say this one is a Double-Eagle. I would say it’s the best Half & Half, period.”

A multi-regional roll out begins in early 2013. Distributors and retail stores are invited to contact Mr. Mo’s directly for all pricing and promotional information.