NEO Alkaline, Electrolyte, Antioxidant Water Expands National Distribution

Signs KeHe Tree of Life Group, UNFI East and Additional DSD Distributors

SANTA MONICA, CA – (September 18, 2012) – NEO Water™, the super hydrating alkaline, electrolyte and antioxidant water with headquarters out of Santa Monica California, today announced the addition of new distribution partners in 2012.  The company has added the KeHe Tree of Life Group, United Natural Foods East and additional Direct Store Delivery distributors in three new states to serve new retailers across the country.

“NEO Water is a leader at the forefront of a new category, driven by health and wellness, that has really just begun emerging in bottled water,” said Ben Berrouzi, President and CEO of NEO North America™.  “This new multi-benefit enhanced water category is the future of bottled waters and smart retailers and DSDs alike are witnessing its edge over the standard electrolyte waters of the red and blue firms,” he said.

NEO Water is an ultra purified and pH enhanced water with three active benefits of alkaline, electrolytes and antioxidants.  The product’s benefits help the body hydrate, balance and replenish better than traditional bottled water.  NEO Water comes in BPA free PET 33.8 ounce, 20 ounce and 16.9 ounce bottle sizes and is available in the natural, grocery, specialty, convenience and drug channels.

NEO Water will be exhibiting at the NACS 2012 Show in Las Vegas Nevada and may be found at booth #6791.

About NEO North America :

NEO North America is a new age company committed to producing high quality, exceptionally healthy and environmentally conscious products that lift human health and performance.  NEO Water is a product of NEO North America headquartered out of Santa Monica California.  For more information visit