An initiative that engages, motivates, and highlights how Latina mothers incorporate water into their families’ daily lives, supported by award-winning TV personality Cristina Saralegui
STAMFORD, Conn., Aug. 29, 2012 /PRNewswire/ — Nestle Waters North America has announced the launch of “Puro Orgullo de Mama” (Mom’s Pure Pride), and invites Latina moms across the United States to take part. This campaign is an extension of the Nestle® Pure Life® national brand initiative offering Latina moms fun, exciting and creative ways to incorporate water into their family’s daily life. This year’s campaign will be hosted on the Nestle® Pure Life® en Espanol Facebook page from now until late September, with continued support from the brand’s partner, award–winning TV personality and motivator, Cristina Saralegui.
“At Nestle Pure Life, we understand that Latina mothers are proactive and hungry for knowledge. They want to feel empowered when making decisions for their families,” explained Maude Ancone, Brand Manager of Nestle® Pure Life®. “This year’s campaign not only inspires and engages Latina moms, but also underscores our continued commitment to promoting a well-balanced, active and healthy lifestyle.”
“Puro Orgullo de Mama“ (Mom’s Pure Pride), is an online promotion designed to motivate Latina moms to share their generational stories and personal experiences that promote a healthy lifestyle and everyday hydration. Nestle® Pure Life® is also offering consumers a $1 off coupon toward the purchase of Nestle Pure Life Purified Water, while supplies last, and the opportunity to enter a sweepstakes for a chance to win the grand prize trip for four (4) to Miami to meet Cristina Saralegui, plus free Nestle® Pure Life® water for a year.*
To help Latina moms in their quest for healthy balance, Nestle® Pure Life® will unveil a series of vignettes featuring Cristina, on the Nestle® Pure Life® en Espanol Facebook page, that not only provide healthy hydration tips, but also highlight how family traditions have inspired her own nutrition and hydration choices, while encouraging other mothers to instill healthy habits in their families.
“We are formed by our childhood experiences. We learn habits, values, and overall outlook on healthy living from our parents,” says Cristina Saralegui. “That is why I am proud to support Nestle® Pure Life® with their continued efforts that encourage Latino families to incorporate water into their healthy, balanced life.”
If interested in learning more about healthy hydration or how to participate in “Puro Orgullo de Mama”, visit https://www.facebook.com/NestlePureLifeEspanol for tips.
*NO PURCHASE NECESSARY. Sweepstakes ends 9/25/12. One year supply of Nestle® Pure Life® Purified Water to be awarded in the form of 24 coupons, each coupon good for one (1) free Multi-Pack (20-Pack or higher) of Nestle® Pure Life® Purified Water, up to a maximum retail price of $5.10. Void where prohibited. For Official Rules and prize details visit https://www.facebook.com/NestlePureLifeEspanol
About Nestle® Pure Life® Purified Water
The number one bottled water brand by volume according to Beverage Marketing Corporation, Nestle® Pure Life® is a brand of the leading bottled water manufacturer, Nestle Waters North America Inc., based in Stamford, Connecticut. Nestle Pure Life Purified Water goes through a multi-step filtration process and is enhanced with a unique blend of minerals, offering a pleasant, refreshing taste suitable for the whole family. Nestle® Pure Life® bottled water offers a number of healthful hydration size options and is committed to helping families live healthy, active lifestyles.