Nestlé Waters Extends Mobile Marketing Relationship with Hipcricket

Hipcricket Powers Mobile Sweepstakes to Promote Regional Spring Water Brands

KIRKLAND, Wash.–(BUSINESS WIRE)Hipcricket®, Inc. (“Hipcricket”), the one-stop mobile marketing and advertising subsidiary of Augme® Technologies, Inc. (OTCBB: AUGT or “Augme”), today announced that Nestlé Waters North America has extended its relationship with Hipcricket by tapping the mobile solution provider to manage and execute its new mobile marketing campaign with The Pantry’s Kangaroo Express. The campaign is designed to raise awareness and drive sales of Nestlé Waters’ Arrowhead®, Deer Park®, Ice Mountain®, Ozarka® and Zephyrhills®regional brands.

For its latest mobile initiative, long-time Hipcricket client Nestlé Waters is using Hipcricket’s AD LIFE® platform to power mobile calls-to-action for the “Kangaroo Express Summer Getaway Sweepstakes.” With nearly 1,700 neighborhood stores across 13 states, Kangaroo Express is one of the largest independently-operated convenience store chains in the country, offering a broad selection of food, beverages, merchandise and gasoline. The contest is advertised on Nestlé Waters’ point-of-sale materials, pump toppers and cooler clings at Kangaroo Express locations. Customers can text “WATER1” or “WATER2” to the shared shortcode 24474, or scan a quick response (QR) code to enter the sweepstakes. One grand prize winner will receive a travel package worth $6,000. Ten additional first prize winners will be awarded one $500 Kangaroo Express/The Pantry gift card. The campaign –through June 30, 2012.

“To reach on-the-go consumers, it is imperative that we engage with them wirelessly through unique promotions that are relevant and entertaining,” said Craig Stankevich, Retail Marketing Manager at Nestlé Waters North America. “We have worked with Hipcricket on a number of mobile marketing campaigns over the years and trust that its expertise and market-leading technology platform will deliver solid campaign results.”

The Hipcricket AD LIFE platform is built on an API architecture that is compatible with enterprises of all sizes and is customizable for any mobile user experience. AD LIFE empowers brands and agencies to launch mobile marketing and advertising campaigns along the mobile marketing lifecycle. AD LIFE helps clients plan, create, execute, assess and optimize all of their mobile marketing campaigns from one single platform. AD LIFE leverages Hipcricket’s product suite to deliver results on time, on budget and in scope.

“While we believe QR codes are one of the most seamless means to access a mobilized experience, not everyone has a smartphone with a code-scanning application. By offering multiple means of engagement through both scanning and SMS, Nestlé Waters will attract the maximum number of users for its campaign,” said Doug Stovall, Hipcricket Senior Vice President of Sales and Client Services.

About Nestlé Waters North America

Central to the leadership of Nestlé Waters North America Inc. is its 33-year history and single-focus on producing bottled water products. The company’s dedication to product quality, manufacturing expertise, efficient production, employee development and environmental stewardship, especially in the areas of water use, energy and packaging, has helped Nestlé Waters become the number one bottled water company in the U.S. To reach success, the company follows its credo: Respect for each other, respect for the environment, and respect for the community. To learn more, visit www.nestlewatersnorthamerica.com.

About Hipcricket

Hipcricket, Inc., a wholly-owned subsidiary of Augme Technologies, Inc. (OTC.BB: AUGT), is the one-stop mobile marketing and advertising company that empowers brands, agencies and media properties to engage customers, drive loyalty and increase sales. Hipcricket’s customers connect with consumers across every mobile channel, including SMS/MMS, 2D/QR codes, mobile websites, advertising via AD SERVE®, Hipcricket’s patented mobile ad platform, social media and branded apps. Hipcricket’s proven technology, strategic and marketing services and experienced account management teams have provided measurable successes across an industry-leading 175,000 campaigns for many national and regional brand-name companies and organizations, such as Macy’s, MillerCoors, Nestle, Clear Channel and The American Cancer Society. From building optimized mobile websites and landing pages using Hipcricket’s patented device detection and rendering capabilities, to the execution of highly targeted mobile advertising campaigns using custom rich media development and world class analytics, Hipcricket delivers the only end-to-end mobile marketing and advertising solution on the market.

Hipcricket is based in Seattle, Washington, with operations in New York, Dallas, Chicago, Atlanta, Los Angeles, San Francisco, and Miami.