Noah’s Launches Oxygenated Spring Water in Rexam 12 oz. SLEEK Cans

CHICAGO, Feb. 29, 2012 /PRNewswire/ — Noah’s has expanded its beverage offerings to include new oxygen-infused spring water.

Available now in Rexam 12 oz. SLEEK® cans, Noah’s Oxygenated Spring Water comes from Adobe Springs in California and contains eight times the amount of oxygen in regular spring water.

“We are excited to offer consumers a quality spring water with added oxygen,” said Tony J. Varni, president of Varni Brothers Corporation. “You can literally see the tiny oxygen bubbles in our product, yet it is still silky-smooth and refreshing. And our continued partnership with Rexam allows us to deliver this product in the ideal package.”

The company chose to launch Noah’s Oxygenated Spring Water in Rexam SLEEK cans because of their portability and recyclability. Aluminum cans are accepted at many places where glass is not such as beaches, parks and golf courses, and have a recycle rate at more than double any other beverage package.

In addition, the aluminum beverage can has the best barrier properties, protecting the integrity of the oxygen content in the product. Varni added: “On the day you open a can of Noah’s Oxygenated Spring Water, the beverage will contain the same amount of oxygen as the day it was made. The oxygen cannot seep out of our cans.”

“We are pleased to extend our partnership with Noah’s and help them launch their newest spring water beverage in the best beverage package in the world,” said Andre Balbi, president and CEO, Rexam Beverage Can Americas. “By providing them with the perfect packaging solution, not only delivering the best in environmental superiority but ideal distribution and filling economics as well, we’re helping build their brand and bottom line.”

Noah’s Oxygenated Spring Water is currently available at select retail locations in California, Nevada, Idaho, Utah, Oregon, Ohio, Pennsylvania, New York, New Jersey, Connecticut and Tennessee, with ongoing plans to drive expansion across the country.

About Noah’s California Spring Water

NOAH’S California Spring Water began operations in 1992 as part of the family owned beverage company, Varni Brothers Corporation. The Varni’s decided on Adobe Springs as the source for their new brand because of its great taste and unique, superior quality that is unduplicated anywhere in the United States. The NOAH’S trademark was designed as a friendly and refreshing symbol with more than 4000 years of name recognition. Varni Brothers Corporation is still completely family owned. It remains well positioned in a beverage industry that continues to change quickly. For more information, visit www.noahswater.com.

About Rexam

Rexam’s vision is to be the best global consumer packaging company. We are one of the largest beverage can makers in the world, and a major global player in rigid plastic packaging. We are business partners to some of the world’s most famous and successful consumer brands as well as young, entrepreneurial start-ups. Rexam’s ordinary shares are listed with the UK Listing Authority and trade on the London Stock Exchange under the symbol REX. For further information, visit Rexam’s website at www.rexam.com.